Mobile Virtual Network Operator (MVNO) Market LycaMobile, Giffgaff, Freenet AG, Exetel, Drillisch Telekom, Dataxoom, TalkTalk, Tracfon, Kajit, Japan Communications, Inc., Consumer Cellular, Verizon, U.S. Cellular, Three UK, Tesco Mobile, Vodafone, Voicewo

Regional governments are also taking laudable interest in issuing commercial licenses to players operating in the MVNO market even including foreign invested firms. Say for instance, few years back, in 2014, the Ministry of Industry and Information of China had reportedly issued 37 MVNO licenses in the regional market to increase the competition in the mobile sector.

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This year, the Chinese government made its way to the headlines with the announcement of its decision of issuing formal licenses to private entities that deal with mobile service reselling as virtual networks. Backed by such a supportive regulatory framework with more than 59 million subscribers, China MVNO market is slated to witness a remarkable CAGR of 16% over 2018-2024.

Mobile virtual network operator market has been gaining extensive recognition in recent times, in sync with the evolving business models in a hyper connected digital realm. The progressive pathway carved by MVNO market is vividly evident from the recorded share of USD 55 billion in 2017.

Even nearly half a decade back, MVNOs were mostly associated with B2C (business-to consumer) services, and the marketplace has experienced many ups and downs with economic forces and consumer preferences. Now, close to the termination of three decades since its onset in 1990’s, with the influx of huge data in IT infrastructure, the industry is observing lucrative opportunities from the B2B space. As per estimates, business transactions on internet (both B2B and B2C services) by the end of 2020 would be more than 400 billion per day. As enterprises seek to add extra value to their business models with consumers expecting more seamless and customized real time connectivity, MVNO industry is certain to chart a profitable roadmap in the years ahead.

Lately, as it has been observed, mobile virtual network operator market is remnant of encouraging initiatives by renowned biggies who have been constantly collaborating with vendors to extend the service network. In this regard, it is important to take note that product and price differentiation are the major parameters where the MVNO market players are focusing on to win a competitive edge. Mentioned below is a gist of some of the latest contributions by companies making an impact on the mobile virtual network operator industry landscape.

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Globally acclaimed mobile operator Three has recently teamed up with health & beauty retailer Superdrug to launch a new MVNO service- Superdrug Mobile. The deal reportedly comes as a part of Three’s multi-brand strategy to target the increasing opportunities of this segment beyond its own brand. If reports are to be relied on, Superdrug Mobile is claimed to be the fourth provider to Three Network, after its patent MVNO, leading communications provider Gamma, and SMARTY.

Citing another recent instance, Toka, the famous electronic payment solution provider, has scarcely selected renowned mobile technology specialist XIUS for launching its latest MVNO services in Mexico through its brand Tokamóvil. For the records, Toka would be operating its MVNO scheme on Telefonica Movistar’s network. This in consequence, would allow Tokamóvil to have comparatively low capital investment. In addition, the alliance, as per experts’ opinion, would further provide customers a lucrative product base that too with appealing tariffs and impeccable service.

These aforementioned instances depict only a minor fraction of the developments underlining mobile virtual network operator industry.

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In the light of the recent scenario, it is vividly conspicuous that MVNOs have become integral vertical in leading companies worldwide. While cable companies are vying with one another to unlock its potential in fixed mobile convergence, some retailers are transiting into MVNO market in a bid increase their profit margin. With companies and modern business models seeking to explore new avenues of cost-effective and customer-centric approach, mobile virtual network operator industry size is sure to mark an escalation in terms of revenue streams. Global Market Insights, Inc. forecasts the overall business space to exceed a valuation of USD 120 billion by 2024.

Market share calculation in this report is not done based on companies covered in it. The calculation of Mobile Virtual Network Operator (MVNO) Market share is done based on a regional approach and countries covered. On request, additional companies can be covered as well as regional data for particular country / countries can be provided.

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