openPR Logo
Press release

Portrait and Orbis Global Partner to Deliver End-to-End Marketing

03-17-2010 11:21 AM CET | IT, New Media & Software

Press release from: Portrait Software

/ PR Agency: March Communications
Portrait Software

Portrait Software

Boston, MA, 16 March 2010, Portrait Software , a leading provider of customer interaction software, today announces its global partnership with Orbis Global, a leader in Marketing Resource Management (MRM) software, to deliver combined, streamlined marketing process management with analytically driven customer interaction capability.

The Portrait customer interaction suite, which embeds customer insight into multi-channel customer interaction to deliver higher customer response rates, integrates with Orbis Global’s marketing suite, which improves marketing process and financial management to drive better insight, staff productivity and time to market gains, all at a lower cost.

“Both our companies share a fundamental belief that marketing systems should be easy to implement, manage and use. With Orbis Global, Portrait can provide another innovative solution to its customers which will deliver fast, incremental returns.” commented Luke McKeever, CEO, Portrait Software.

“With marketing departments striving to be more effective in retaining and attracting customers through multi-channel interactions, the need to have an efficient operation is paramount. By embedding processes across all operational and execution functions, the visibility and decision-making capabilities of our combined solution will ensure clients achieve higher returns on marketing spend. This partnership enables both companies to enhance their client offerings on a worldwide basis and provides Orbis Global with a stronger representation in North America,” said Grant Halloran, CEO of Orbis Global.

Highlights of the combined offering include:
• Data-driven marketing activities and customer interactions are unified in an “all-of-marketing” solution encompassing planning, budgeting, financial management, creative production development, insight and execution
• Customer intelligence and insight is embedded into the campaign development and execution process to deliver optimal customer response whilst also streamlining the management process
• The integrated solution eliminates the manual handling of all data, briefs, tasks, collateral, finished files, solution objects and the like between the management system and the campaign management tool
• Data integrity is enhanced due to improved collaboration and approvals management, eliminating re-work costs, re-call costs and campaign ‘pulls’ to rectify messaging errors
• Strong collaborative team working is achieved between brand/product owners, data analysts, campaign managers and CRM managers, reducing go-to-market times
• Customer response measurements are added directly to allocation and management of marketing resources to provide real-time performance evaluation, enabling instant decision-making to improve performance

About Portrait Software
Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.

For more information on Portrait Software, please visit:

About Orbis Global
Orbis Global is a leading global provider of Marketing Resource Management software. The company’s flagship product delivers higher levels of efficiency, productivity and control to the marketing departments of mid to large-sized companies, ultimately leading to higher ROI on marketing investments. Orbis Global empowers marketers at many of the world’s leading brands including O2, Telstra, American Express, PayPal, Shell, St George Bank, Insurance Australia Group, Cadbury, Sony, Samsung, GlaxoSmithKline and Sanofi Aventis.

For more information on Orbis Global, please visit:

Portrait Software
125 Summer Street
16th Floor
Boston, MA

Cheryl Gale/Lillian Dunlap

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Portrait and Orbis Global Partner to Deliver End-to-End Marketing here

News-ID: 123911 • Views: 1121

More Releases from Portrait Software

Portrait Software Awards T-Mobile Austria ‘Uplift Award’, Recognizing Outsta …
T-Mobile Reduces Churn and Marketing Volumes Simultaneously with Portrait Uplift Optimizer Loyalty World Conference and Exhibition; London – November 16, 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), today presented Christian Reder, Marketing Analyst at T-Mobile Austria GmbH, with the Portrait Software 2010 “Uplift Award” at the Loyalty World Conference. The Uplift Award honors companies which have
Call Centers Becoming Profit Centers, According to Portrait Software Research
Stronger integration of customer data, online customer service and company brand values seen as critical for turning large B2C call centers into revenue generators Boston, October 19, 2010 – Large business-to-consumer (B2C) organizations are shifting the focus of their call centers to become revenue generators rather than simply answering customer queries or executing transaction requests, according to research findings unveiled today by Portrait Software, a leading provider of customer interaction
RACQ revitalizes member interaction platform with Portrait Software
Software to deliver cost savings of over a$6 million Henley-on-Thames, 7 October 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), today announced that The Royal Automobile Club of Queensland Australia (RACQ) has chosen it as the technology platform for RACQ’s Member Relationship Management (MRM) Program. According to RACQ, the technology refresh and resultant efficiency improvements are
Portrait Software to Reveal how Incremental CRM Technology improves Up sell, Cro …
Henley-on-Thames, UK – July 26, 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), will showcase how intelligent analytic solutions can enhance existing customer interaction strategies at the upcoming CRM Evolution 2010 Conference and Expo. The event will take place August 2-4, 2010 at the New York Marriot Hotel in New York City. Leading Portrait’s presence

All 5 Releases

More Releases for Orbis

Infrastructure Insight: Mexico– Orbis Research
Infrastructure Insight: Mexico market up from MXN962.4 billion (US$50.8 billion) in 2012 - and will rise to MXN1.7 trillion (US$89.8 billion) in 2022 (in nominal value terms). Request a Sample Brochure! Get PDF Sample Copy@ Summary:- Mexico’s infrastructure industry is expected to continue to grow over the forecast period (2018-2022), despite uncertainty about the upcoming presidential elections and the potential economic impact of renegotiations of the North American Free Trade Agreement (NAFTA).
Marijuana Market Latest Report By Orbis Research
Orbisreserach.Com adds “Marijuana Industry-The Unusual Growth Industry Displaying How Much Potential it Has” To Its Research Database This market is displaying some phenomenal signs of growth and current indicators suggest that, particularly in the US, it has the potential to be a very large industry. The reality is that globally there are still big disagreements as to how the drug should be regulated ranging all the way from outright banning and
Ventricular Tachycardia Industry Pipeline Review H1 2017 - Orbis Research
Ventricular Tachycardia - Pipeline Review, H1 2017, provides an overview of the Ventricular Tachycardia (Cardiovascular) pipeline landscape. Ventricular tachycardia is a very fast heart rhythm that begins in the ventricles. Symptoms of ventricular tachycardia include dizziness, fainting, fatigue, chest pain and shortness of breath. Causes include cardiomyopathy, ischemic heart disease and heart failure. Risk factors include age, family history and medical history. Treatment includes antiarrhythmic medication. Request a sample of this report
2017 Europe Cyber Security of Security Services Industry - Orbis Research
Detailed analysis of the Europe Cyber Security of Security Services Market helps to understand the various types of Cyber Security of Security Services products that are currently in use, along with the variants that would gain prominence in the future. Orbis Research aims to bring the best research material to its esteemed and scholarly clients looking for a complete and detailed analysis of market reports. In the new Europe Cyber Security
Orbis Research: Global Dozers Industry Report 2017
This report studies Dozers in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with capacity, production, price, revenue and market share for each manufacturer, covering Shantui Construction Machinery Caterpillar Deere Hitachi Construction Machinery Komatsu Volvo Construction BEML Case Construction Doosan Infracore Durga Tractors Liebherr LiuGong Machinery Rockland Shandong Heavy Industry Group Zoomlion Request a sample of this report
Sapphire Systems partner with Orbis Software
Sapphire Systems today announced a new partnership to deliver Orbis Software’s Business Process Automation (BPA) platform to its international SAP Business One customer community. Sapphire joins a growing list of global SAP Business One gold partners that are focused on addressing client integration and automation needs through the SAP Business One certified drag and drop platform, TaskCentre. Sapphire System’s CEO, Ian Caswell, said the partnership represents a significant opportunity for the