Innovative Century: Panasonic Celebrates 100 Years Company Anniversary with Convention in Majorca
Within the congress centre the Japanese global company presented its novelties and innovations with a view onto the bay of Palma on an overall area of 3,000 square metres. At that, the guided tours through the convention followed a skilful choreography: visitors were received on the top floor with an exhibition about 100 years of Panasonic history, where appliances from then and now were shown impressively side by side. From there on, escalators led the way downstairs, which made for a spectacular first view down at the main exhibition with seemingly floating branding cubes and the gallery.
Petra Lessau, Panasonic Marketing Europe GmbH, states, “The particular challenge with this Convention was about planning a realisation which took the local circumstances of the venue into account with its design. The requirement was to create a compact exhibition which meets the need of the flow of visitors.”
The concept designed by Dart with its emotionally staged lifestyle showcases and product line-ups at the walls is being consistently continued and further established. Within the showcases, the technological innovations become a direct experience for visitors. Through metres high, historic photographs the designers generate an atmospheric surrounding for the product areas such as television, smart home or personal care. The lively pictorial worlds masterfully establish a visual connection to the beginnings of Panasonic.
That contrast of new and old shape the jubilee brand space as well as the change between insights into the innovative world of Panasonic and the holiday suggesting view onto palm trees, beach and the Mediterranean Sea. The combination of product innovations and exceptional location make sure that the Panasonic Convention 2018 is an intensive as well as unforgettable brand experience for trading partners, press and retailers.
(END OF TEXT: 2,191 characters)
Facts and figures
Project: Panasonic, Convention 2018
Customer: Panasonic Marketing Europe GmbH
Design: D’art Design Gruppe GmbH
Construction: Display International Schwendinger GmbH & Co. KG
Location: Palma de Mallorca, Spain
Size: 3,000 m²
We will be happy to provide you with high resolution image material for the purpose of topic-related reporting. Please send your enquiry to: email@example.com.
The naming of the copyright holder is binding when images are used: D’art Design Gruppe/ Lukas Palik.
D’art Design Gruppe is one of the leading spatial communication agencies in Germany and has been an expert for multi-sensual brand experience for over 25 years. The holder of numerous international design awards, D’art Design Gruppe designs brand and experience spaces for customers such as 3M, adidas, Amtico, Britax, C.H. Beck, Deutsche Telekom, Electrolux, Gabor, Gräfe und Unzer, Grundig, Henkel, innogy, Kanzan, Lloyd, MFI, Norske Skog, Panasonic, Parador, Philips, Reebok, RWE, Schüco, Turck, Würth and Zaha Hadid.
D’art Design Gruppe GmbH
Thomas Kutz (Senior Corporate Communications)
Haus am Pegel | Am Zollhafen 5 | 41460 Neuss | Germany
Fon: +49 (0)2131 - 40 30 7 - 32
firstname.lastname@example.org | www.d-art-design.de
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Innovative Century: Panasonic Celebrates 100 Years Company Anniversary with Convention in Majorca here
News-ID: 985210 • Views: …
More Releases from D'ART DESIGN GRUPPE GmbH
Lifestyle Experience - D’art Design Gruppe stages Panasonic brand appearance a …
The D’art Design Gruppe (Dart) designs the architectural and graphic appearance of Panasonic at the International Consumer Electronics Fair (IFA) in Berlin at the beginning of September. On an area of around 3,000 m², the designers will stage their customer’s product innovations in their ninth joint IFA year. The new concept of 2017 serves as the basis for the brand appearance, while the framework structure is retained as part of the
Authentic OutDoor - Multifaceted new concept by D’art Design Gruppe for adidas
For the fair appearance of adidas at OutDoor 2018 in Friedrichshafen from 17. - 20.06, D’art Design Gruppe (Dart) creates a new, open and modular concept which impresses with authenticity in brand representation, material and perfect fit to customers’ demands. For the 25th anniversary of the sector’s leading outdoor tradeshow, adidas presents a brand experience which is striking in its authentic look and feel within a modular, black grid. Thus, Dart
Taste Adventure - Dart brings Electrolux’s enhanced consumer experience to lif …
As a journey to great taste, the world’s leading home appliance manufacturer Electrolux presents itself at the international kitchen trade fair EuroCucina from 17 to 22 April 2018 in Milan. The appearance in Hall 11 Stand A19 B22 will once again be staged by D’art Design Gruppe. With Scandinavian-inspired design in light wood and natural shades, the Swedish company invites fair visitors to an exclusive customer journey: The experiential tour leads
Habitat Kitchen - Spectacular Schüller Comeback in Milan
Kitchens as a habitat: For the first time, D’art Design Gruppe (Dart) arranges the appearance of kitchen manufacturer Schüller at EuroCucina from 17 to 22 April. The appearance in hall 13, stand D11 E12 presents both the trademark Schüller.C and with significantly more space the premium brand next125. Dark and elegant on one side, bright and modern on the other – this is how Dart arranges one of the biggest
More Releases for Panasonic
Industry Trends: 4K UHD LCD Display Market By Key Vendors: Sharp, Panasonic, LG …
Qyresearchreports include new market research report 4K UHD LCD Display to its huge collection of research reports. A liquid-crystal display (LCD) is a flat-panel display or other electronically modulated optical device that uses the light-modulating properties of liquid crystals. Liquid crystals do not emit light directly, instead using a backlight or reflector to produce images in color or monochrome.(1) LCDs are available to display arbitrary images (as in a general-purpose computer
Top Scenario: Interactive Touch Screen Display Market By Key Players: Sharp, Pan …
Qyresearchreports include new market research report Interactive Touch Screen Display to its huge collection of research reports. An interactive display is a touch-enabled device that enables people to seek information and access services of their choice. It is a technology used in malls, educational institutions, meeting rooms, airports, hotel lobbies, and airports. Interactive displays are used in monitors, whiteboards, digital signage, and projectors. The Interactive Touch Screen Display market was valued at
Flexible Electronics Market to Witness an Outstanding Growth by Forecast 2025 - …
“Flexible Electronics Market: Global Evaluation, Size, Share, Development, Trends, and Forecasts 2018-2025” report can be a consequence of some succinct assessment and extensive explanation of this realistic statistics of Flexible Electronics Market. The information accumulated outlines emerging global Flexible Electronics industry trends, end-user, regions, and types related together with services. This comprehensive Flexible Electronics data creates the procedure of tactical planning simple and aid in creating leading business alternatives. Market Anlaysis The
Convection Ovens Market 2017 - GE, LG, RCA, Oyama, Oster, Oyama, Rosewill, Panas …
Global Convection Ovens Market Report 2017 provides detailed analysis of Convection Ovens market, enclosing detailed study of Convection Ovens market for last few years and forecast up to year 2022. The Convection Ovens market report analyses the global Convection Ovens market from different angles to understand various factors impacting the global Convection Ovens market. The reports enlightens the user with various applications, product type, end user of Convection Ovens market. Moreover,
Global HVAC Market 2017 - Samsung, Panasonic
The motive of this strategic research report entitled "Global HVAC Market 2017" is to provide company officials, industry investors, and industry members with consequential insights to enable them make reliable strategic decisions regarding the opportunities in the global HVAC market. Key Notes On HVAC Market: "Global HVAC Market 2017 "offers crucial insights into the global HVAC market along with the market size and estimates for the duration 2017 to 2023. This industry report
Global Rechargeable Battery Market 2017 - Panasonic, Energizer, GP Batteries, Ph …
The Global Rechargeable Battery Market 2017 report has accounted Compound Annual Growth Rate (CAGR) in terms of percentage (%) for specific period for Rechargeable Battery market, which would help users to conclude decision based on futuristic chart. The report provided by Markets N Research is a comprehensive study of current trends in the Global Rechargeable Battery market with the report’s main focus on the global market. The report provides with