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Swiss Digital Pay TV market in 2009

03-15-2010 01:25 PM CET | Media & Telecommunications

Press release from: Dataxis

Swiss Digital TV market represents almost 841 thousands subscribers. There are 3 platforms available in Switzerland: Cable, IPTV and Satellite. Cablecom is the leader of Digital Pay TV market with 379.200 subscribers, followed by the successful IPTV offer from Swisscom with 230.000 subscribers. Swisscom TV, formerly Bluewin TV, registered a 23.7% growth compared to Q3 2009 (186.000 subscribers), while Cablecom increased by 4.7%.

Launched in October 2008, Canalsat Switzerland is an alternative for households not eligible to cable network or VDSL. They had about 12.000 subscribers at the end of 2009, instead of 17.000 expected. In addition, there is a new entrant, VTX that is currently offering IPTV services in Basel and Pully. The company bets on a competitive price compared to Swisscom and a new recording technology allowing viewers to record the entire program if they miss the beginning of the program.

Historically Cable has been the leader of Pay TV in Switzerland but currently this technology is being theatened by IPTV which is now more reliable and permits a wide range of additionnal services. If this trend is confirmed, Swisscom would pass Cablecom and become the leader of Digital Pay TV market in Switzerland.

DATAXIS, is an international market research and statistical intelligence company that covers 4 play markets worldwide. Our online database: www.dataxis.com contains detailed and up to date data on subscribers, revenues and ARPUs as well as annual forecasts on major operators and technology suppliers. Our news website: www.dataxisnews.com is a great tool to keep telecom professional up to date on the latest developments of the industry. In addition, we also publish our own analyses and Press Releases, under the Dataxis Views Section, that cover different regions worldwide: Middle East, Africa, Asia Pacific, Europe, North America, and Latin America.

Dataxis
8, Rue Armand Moisant
75015 Paris - France
Mr. Nicolas Gangloff
nicolas.gangloff@dataxis.com
0033646100938

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