openPR Logo
Press release

AAA AUTO CLUB SOUTH EXTENDS ADOPTION OF PORTRAIT CUSTOMER ANALYTICS FOLLOWING SUCCESSFUL IMPLEMENTATION

02-11-2010 10:20 AM CET | IT, New Media & Software

Press release from: Portrait Software

/ PR Agency: March Communications
Portrait Software

Portrait Software

Boston, MA, 10 February, 2010 - Portrait Software, a leading provider of insight-driven customer interaction software, announces that AAA Auto Club South has expanded the number of users for Portrait Customer Analytics (PCA) following a successful live implementation last year. AAA Auto Club South, which provides its members with travel, insurance, financial and automotive-related services, as well as member-exclusive savings, uses Portrait’s marketing analytics and predictive modeling primarily for targeting communications with its members.

“We chose the Portrait solution because of its ease of use, flexibility and speed of analytic process,” commented Ernesto Díaz, Managing Director of Insights, AAA Auto Club South. “Traditional analytic modeling processes are often too slow and difficult for the average analyst to understand. Portrait gives Auto Club South the ability to keep our predictive models ‘fresh’ and to swiftly diagnose behavior so we can take immediate action on member insight.”

AAA Auto Club South is also looking to target its marketing efforts in a much more data driven way and plans to integrate PCA into its campaign management system in order to drive campaign segmentation. Unlike generic analytics tools that show how customers behaved in the past, PCA is a predictive modeling environment that helps organizations to discover most likely scenarios for decision support. PCA generates predictive models from customer data and applies these models to show which customer segments are most likely to defect or which are most likely to take up a special offer.

“We are delighted that AAA Auto Club South has extended its marketing platform to include PCA – the business managers will be able to increase the speed of their decision making and drive insight into action,” commented Mark Smith, EVP, Portrait Software. “This will enable improved member service and loyalty, up sell and cross sell capability and increased retention,” he added.

About Portrait Software
Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real time customer interactions that communicate precisely the right message through the right channel, at the right time.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Dell, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.

For more information on Portrait Software, please visit: www.portraitsoftware.com

About AAA Auto Club South
AAA Auto Club South is the fourth largest affiliate of AAA, with 77 branch offices serving more than 4.1 million members in Florida, Georgia, West and Middle Tennessee, and Puerto Rico. Since its founding in 1938, AAA Auto Club South has worked to protect and advance freedom of mobility and improve travel safety. AAA Auto Club South also provides its members with travel, insurance, financial and automotive-related services, as well as member-exclusive savings.
For more information on AAA Auto Club South please visit www.aaasouth.com

Portrait Software
125 Summer St.
16th Floor
Boston, MA 02110

Cheryl Gale/Lillian Dunlap
portrait@marchpr.com
617-960-9872

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release AAA AUTO CLUB SOUTH EXTENDS ADOPTION OF PORTRAIT CUSTOMER ANALYTICS FOLLOWING SUCCESSFUL IMPLEMENTATION here

News-ID: 120385 • Views: 1603

More Releases from Portrait Software

Portrait Software Awards T-Mobile Austria ‘Uplift Award’, Recognizing Outsta …
T-Mobile Reduces Churn and Marketing Volumes Simultaneously with Portrait Uplift Optimizer Loyalty World Conference and Exhibition; London – November 16, 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), today presented Christian Reder, Marketing Analyst at T-Mobile Austria GmbH, with the Portrait Software 2010 “Uplift Award” at the Loyalty World Conference. The Uplift Award honors companies which have
Call Centers Becoming Profit Centers, According to Portrait Software Research
Stronger integration of customer data, online customer service and company brand values seen as critical for turning large B2C call centers into revenue generators Boston, October 19, 2010 – Large business-to-consumer (B2C) organizations are shifting the focus of their call centers to become revenue generators rather than simply answering customer queries or executing transaction requests, according to research findings unveiled today by Portrait Software, a leading provider of customer interaction
RACQ revitalizes member interaction platform with Portrait Software
Software to deliver cost savings of over a$6 million Henley-on-Thames, 7 October 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), today announced that The Royal Automobile Club of Queensland Australia (RACQ) has chosen it as the technology platform for RACQ’s Member Relationship Management (MRM) Program. According to RACQ, the technology refresh and resultant efficiency improvements are
Portrait Software to Reveal how Incremental CRM Technology improves Up sell, Cro …
Henley-on-Thames, UK – July 26, 2010 - Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI), will showcase how intelligent analytic solutions can enhance existing customer interaction strategies at the upcoming CRM Evolution 2010 Conference and Expo. The event will take place August 2-4, 2010 at the New York Marriot Hotel in New York City. Leading Portrait’s presence

All 5 Releases


More Releases for AAA

College Impact investing challenge welcomed by AAA
Highlighting the popularity of alternative investments is this year’s International Impact Investing Challenge at Northwestern University and the University of California, which has been welcomed by AAA. Boston, MA, March 23, 2012 - Highlighting the popularity of alternative investments and impact investing is this year’s International Impact Investing Challenge at Northwestern University and the University of California, which has been welcomed by Alternative Asset Analysis (AAA). The challenge, run by the universities’
AAA advocates investing in vintage fashion
Investing in vintage designer fashion is catching on as one of the more unusual alternative investment asset classes, according to AAA. Boston, MA, February 09, 2012 - Investing in vintage designer fashion is catching on as one of the more unusual alternative investment asset classes, according to Alternative Asset Analysis (AAA). The alternative investment advocacy group claims that people with an interest in fashion, as well as people simply with an interest
AAA: Alternative Real Estate Worth Considering
Reports that alternative property investment could become increasingly popular have been highlighted and welcomes by Alternative Asset Analysis (AAA). Boston, MA, December 19, 2011 - Reports that alternative property investment could become increasingly popular have been highlighted and welcomes by Alternative Asset Analysis (AAA). Many investors are still looking for safer places to put their cash aside from stock markets that are still feeling the pinch from continuing economic uncertainty. Alternative investment
AAA Supports Alternative Investment Directive
Alternative Asset Analysis (AAA) has spoken out in support of the draft measures for Europe’s Alternative Investment Fund Managers (AIFM) directive. Boston, MA, August 22, 2011 -- Alternative Asset Analysis (AAA) has spoken out in support of the draft measures for Europe’s Alternative Investment Fund Managers (AIFM) directive. The trade body for the alternative market in Europe, Efama, said the rules published by the European Securities and Markets Authority (Esma) last month
AAA Promotes Green Investment Guide Release
Alternative Asset Analysis (AAA) is promoting the release of a new guide to the emerging eco-economy, announced this week by UK digital agency Invezz Boston, MA, August 08, 2011 -- Alternative Asset Analysis (AAA) is promoting the release of a new guide to the emerging eco-economy, announced this week by UK digital agency Invezz. The team at Invezz hope the new guide at http://www.greeninvestmentsguide.com will help people who are interested in investing
AAA endorses rise of impact investment education
Impact investment advocacy organization, Alternative Asset Analysis (AAA), has said that the increasing number of business degree and Masters courses that are focusing on impact investing is a welcome sign of the growing importance and unquestionable credibility of the sector. Boston, Massachusetts, UNITED STATES, June 17, 2011 -- Impact investment advocacy organization, Alternative Asset Analysis (AAA), has said that the increasing number of business degree and Masters courses that are focusing