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French VoD market: up 175% in two years

01-29-2010 09:59 AM CET | Media & Telecommunications

Press release from: Dataxis

While the French DVD market is declining or stabilizing at best, VoD continues its growth, mainly driven by leading TV operators’ offers. According to preliminary figures from GFK, VoD market grew to over €80 mln in 2009, up from €53mln in 2008.

TV VoD represents from 80% to 90% of VoD revenues in France. In this market, Orange VoD holds the lion’s share in terms of enabled households, revenues and monthly buy rate. Dataxis Intelligence’s latest estimates show that the operator has a market share of more than 25% in terms of revenues. On average, a VoD enabled household ordered 3.3 paying titles in 2009 from Orange VoD, compared to 3.1 in 2008.

Although it was launched more recently, cable VoD sees a strong growth among VoD users. With 4000 titles, Numericable’s library is now available to 1.95 million households. These subscribers viewed an average of 2.1 titles in 2009 and generated a revenue of approximately 12 million Euros in 2009, according to Dataxis Intelligence’s estimates

Worldwide VoD, DVD and Cinema revenues for 2009 will soon be available as part of the ‘Entertainment’ market research service of Dataxis Intelligence.

DATAXIS, is an international market research and statistical intelligence company that covers 4 play markets worldwide. Our online database: contains detailed and up to date data on subscribers, revenues and ARPUs as well as annual forecasts on major operators and technology suppliers. Our news website: is a great tool to keep telecom professional up to date on the latest developments of the industry. In addition, we also publish our own analyses and Press Releases, under the Dataxis Views Section, that cover different regions worldwide: Middle East, Africa, Asia Pacific, Europe, North America, and Latin America.

Dataxis Maroc SARL
3 Rue Calavon Boulevard Abdelmoumen
Casablanca - Morocco
Ms. Alkhansa Belouali

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