In the focus of search engines – so websites can be found easier by Customers
In order to be listed as high as possible in the search results, a website must comply with numerous criteria, which are also repeatedly adapted and changed by the search engine operators. Measures, that a few months ago still guaranteed a good place on the lists of results, can already bring a depreciation today.
So what to do? The inconvenient truth is that search engine optimization (SEO) and search engine advertising (SEA) are not only indispensable, but are to be also continually adapted to changing circumstances. This applies to corporate websites as well as to Internet shops, that you do not want to lose the connection.
Please keep always the ball rolling
Search engines are constantly learning and can not be easily “manipulated” anymore. It is no longer enough to use some relevant keywords as often as possible in texts and metadata - on the contrary, web crawlers easily see through and punish such actions. Current criteria relate equally to the programming as to the content of a page, whereby with the content aspects are included, for example, quite well spelling and grammar. In addition, user-friendliness is the top priority, which in addition to individual requirements include the shortest possible loading times, the corresponding display on all mobile devices and intuitive operating structures.
The bottom line is as follows: Without regular reviews and adjustments, no website will remain competitive in the long term. Progress in the sector of artificial intelligence is not stopping at search robots, but thanks to their growing capabilities, demands on a successful website are also increasing.
Please seek a professional help
While first-class Companies tend to have specialists in their own ranks – such as programmers, web designers, and editors who ensure that the website is always up-to-date – the smaller ones usually rely on external helps. Professional service providers such as the TEXTNetzwerk Company, which can have recourse to experts in all the relevant areas, offer one-stop turnkey solutions for content and technical optimization, which are tailored to the respective needs. After all, it should not just be a matter of chance to decide if a Company's internet presence is found by its Customers ...
TEXTNetzwerk bundles skills in communication and marketing and offers a wide range of services in the areas of texts, translations, programming as digitization of Companies.
Marketing- und Kommunikationsagentur
Telefon: +49 (0) 89 95 45 71 87 0
Telefax: +49 (0) 89 95 45 71 87 1
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