Professional Coaching in the Social Media Marketing

There is no other way of advertising that increases your reach as fast as the Social Media Marketing. This applies for virtually all sectors and target groups. Accordingly, it can only be useful to your Company, if you deal with the topic. In our Coaching you will learn the appropriate strategies.

The Social Media are constantly changing – the user groups are constantly evolving, new Media are added, others are breaking away for certain target groups: the online world turns much faster than the normal, you’d think. So that you don’t lose sight of the overall picture here, we keep you up-to-date in our Coaching for Social Media Marketing.

Isn’t advertising equal to advertising?

In plain terms: No. Advertisements in print media, information leaflets, radio or television advertising have almost nothing to do with Social Media Marketing. The goal is the same: every advertisement should increase the number of those, who become aware of your Company and use its services or buy its products. In the Social Media Marketing you are acting in a completely different manner.

All of these paths remain open to you

There are many channels online that you can use to promote your advertising – different Social Media that many people use and through which you can reach a correspondingly large number of potential customers (B2B and B2C). We explain to you in our Coaching which media are involved and which of them are currently used by which of the target groups. This is the first step you should certainly take: please define your target group thanks to our support and select the Social Media in which you would like to operate Marketing.

Abridged version is silver, pictures are gold

The pictorial language is particularly important in Social Media. Just think about the scrolling thumb on the mobile device, which just keeps going unless something really captures the reader’s attention. An exciting picture or a surprising video are the best ways to keep you fingers crossed. Here’s a short description which is tickling your curiosity, and you have increased the likelihood that someone will actually notice your ad. How you can use the pictorial language and what kind of crisp headlines promise your success, our Coaches teach you.

A planned systematic action promises your success

Even if you yourself are not very involved in Social Media, you should not underestimate their power. Accordingly, it is the best thing, if an expert deals with the Social Media Marketing. Posting a piece of information here and there is not enough to increase the reach of your Company: please get Likes or Follows from potential customers to keep them up-to-date. It is important that someone approaches them and responds to their suggestions, questions and criticisms – and in a timely manner. However, spamming your virtual friends with advertising is not the best solution. How to create a Social Media Plan that sets the number of posts per month - as well as their mix - can be found in our Coaching.

It is not what you say, it is the way you say it

Another reason why you should not take care of the Social Media Marketing is the kind of communication that prevails on the internet: looser, also entertain-ing, but otherwise cautious (irony or ambiguity in the written word can backfire). Also, more serious and dignified traditional Companies set a different tone – simply because it requires the fast-paced environment and the short attention spans of the readers. Again, this is a point that our Coaches like to deepen with you.

Measurable success

In order to see what success you have with your professional Social Media Marketing there are success analyzes. Our Coaches will be happy to show you how to use the appropriate tools and what exactly the numbers mean.

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This release was published on openPR.