Mouthwash Market Size, Share, Growth, Sales, Supply & Demand, Future Opportunities, Cost Structure and Competition Examined till 2026 in a New Market Report

Fact.MR’s exclusive forecast study on the global mouthwash market projects a healthy growth for the market in the upcoming years. The report estimates that by the end of 2026, global sales of mouthwashes will bring in revenues worth over US$ 11.1 Bn. In terms of volume, the global mouthwash market is pegged to expand at a 4.9% CAGR over the forecast period, 2017-2026.

Growing consciousness of consumers towards oral hygiene will continue to surge the demand for mouthwashes. The key role of mouthwashes in preventing tooth decay and freshening the breath will continue to drive their adoption as a daily consumable. Consumers will be actively using mouthwashes on a daily basis, and their use to maintain great oral health will also drive their sales. In addition, new formulations of mouthwashes will be extending their use in therapeutics, particularly as a pre-procedural consumable in dentistry.

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Cosmetic Mouthwashes to Register High Volume Growth during 2017-2026

The report estimates that in 2018 and beyond, cosmetic mouthwashes will represent top-selling products in the global mouthwash market. By the end of 2026, more than 35% of the overall market volumes will be accounted by sales of cosmetic mouthwashes. The report further estimates that cosmetic mouthwashes will register fastest volume growth at 6.6% CAGR over the forecast period. The demand of therapeutic mouthwashes is projected to dwindle due to low uptake of mouthwash as a pre-procedural consumable in dentistry.

Modern Trade to Represent Largest Sales Channel through 2026

In 2017, more than 60% of mouthwashes sold in the global market were conventional in nature. The demand for conventional mouthwash will continue to gain steady traction, reflecting an estimated 5% CAGR in terms of volume over the forecast period. The report further estimates that modern trade outlets will register highest sales of mouthwashes across the globe. In 2017, approximately 30.4% of mouthwashes were sold globally through modern trade sales channels. By the end of 2026, over 710,000 tons of mouthwashes are expected to be sold through modern trade outlets across the globe. The report also estimates that the global sales of mouthwashes through online stores will register fastest traction, reflecting a volume CAGR of 6.1% over the forecast period.

Competition Tracking

Leading manufacturers of mouthwash have been profiled in the report. Companies namely, GlaxoSmithKline plc, Reckitt Benckiser Group plc., Procter & Gamble, 3M Co, Unilever plc, Church & Dwight Co., Inc., Colgate-Palmolive Company, Royal Philips N.V., Henkel AG & Co. KGaA, Kao Corp, Johnson & Johnson, Hawley & Hazel, Amway, Caldwell Consumer Health, Dr. Harold Katz, SUNSTAR, Dentyl Active, Jason Natural, Lotus Brands, and Rowpar Pharmaceuticals are observed as the global leaders in production of mouthwashes. In the future, several market players are expected to be introducing new formulations for improving the ability of their mouthwashes in killing oral germs and bacteria extensively. In addition, multiple companies will be eyeing for extending the cosmetic and therapeutic applications of their mouthwash products.

Key Insights from the Report

• In 2017, more than 466,000 tons of cosmetic mouthwashes were sold across the globe. The report estimates that cosmetic mouthwashes will represent the top-selling products in the global mouthwash market throughout the forecast period. In addition, cosmetic mouthwashes are also expected to register highest volume growth at an estimated 6.6% CAGR over the forecast period.

• Through 2026, conventional mouthwashes will be predominantly sold for their advantages in exhibiting minimal side effects and guaranteeing optimum oral health. The demand for natural & organic mouthwashes will dwindle, while mouthwashes conventional in nature will register more than 65% of the global market volumes by the end of 2026.

• Modern trade outlets are pegged to register highest sales of mouthwashes in the world. Over the forecast period, modern trade outlets will represent the largest sales channel for mouthwashes, registering sales of more than 710,000 tons by the end of 2026. Online stores are estimated to reflect fastest growth in terms of volume, exhibiting a 6.1% CAGR over the forecast period.

• While North America and Europe are observed to be the most lucrative consumer marketplaces for mouthwashes, their production is pegged to remain concentered in the Asia-Pacific excluding Japan (APEJ) region. By 2026-end, the APEJ mouthwash market will be registering sales of over 800,000 tons of mouthwashes.

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Table of Content:

1. Global Economic Outlook
1.1 Global Consumer Goods Market Outlook
2. Global Mouthwash Market - Executive Summary
2.1. Opportunity Analysis
2.2. Mega Trends
3. Global Mouthwash Market Overview
3.1. Introduction
3.1.1. Global Mouthwash Market Taxonomy
3.1.2. Global Mouthwash Market Definition
3.2. Global Mouthwash Market Size Value (US$ Mn) and Volume (Tonnes)and Forecast, 2012-2026
3.2.1. Global Mouthwash Market Y-o-Y Growth
3.3. Global Mouthwash Market Dynamics
3.4. Consumer Goods Market Overview
3.4.1. Oral Care Market Overview
3.5. Supply Chain
3.6. Cost Structure
3.7. Regulatory Framework
3.8. Forecast Factors
3.9. Forecast Scenario
3.10. Investment Feasibility Matrix
3.11. Regional Wise Brand Analysis
3.12. Company Wise Brand Mapping
3.13. Company Structure Matrix
3.14. Region Wise Market Positioning Assessment
3.15. Wheel of Fortune
3.16. Porter’s Analysis
3.17. PESTLE Analysis
3.18. Regional List Of Active participants
3.19. Region Wise list of key retailers
3.20. Key Participants Market Presence (Intensity Map) By Region
4. Pricing Point Analysis
4.1. Price Point Assessment by Region
4.2. Price Point Assessment by Product Type
4.3. Price Forecast till 2026
5. Global Mouthwash Market Analysis and Forecast 2012-2026
5.1. Global Mouthwash Market Size and Forecast By Product Type, 2012-2026
5.1.1. Therapeutic Market Size and Forecast, 2012-2026
5.1.1.1. Revenue (US$ Mn) & Volume (Tonnes) Comparison, By Region
5.1.1.2. Market Share Comparison, By Region
5.1.1.3. Y-o-Y growth Comparison, By Region
5.1.2. Cosmetic Market Size and Forecast, 2012-2026

Continued……………..

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