Press release
Rising Dental Issues Fueling Growth In Mouthwash Market Driver: A Major Catalyst in the Evolution of the Mouthwash Market in 2025
Mouthwash Global Market Size
The mouthwash market is predicted to expand due to a rise in dental issues. These issues, which threaten oral hygiene, consist of tooth decay, gum ailments, tooth erosion and infections in the gum. Mouthwash plays a vital role in warding off cavities by minimizing plaque and bacteria in the oral cavity. If used properly and routinely, a mouthwash can combat cavities and avert periodontal diseases. As an illustration, the World Health Organization, a United Nations agency based in Switzerland, reported in March 2023 that nearly 3.5 billion people around the globe were afflicted by oral diseases, with three-quarters of them residing in mid-income nations. It is estimated globally that 2 billion people have cavities in their permanent teeth, and 514 million children have cavities in their primary teeth. Consequently, the escalation in dental illnesses is fueling the growth of the mouthwash market.
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What is the projected compound annual growth rate (CAGR) of the mouthwash market from 2025 to 2034, and what factors influence it?
The size of the mouthwash market has experienced robust growth in the past few years. It is projected to expand from $8.16 billion in 2024 to $8.7 billion in 2025, with a compound annual growth rate (CAGR) of 6.6%. This growth during the historical period can be traced back to increased awareness of oral health among consumers, regulatory norms, brand faithfulness, and promotional campaigns, recommendations from dentists, and flavor choices.
Anticipations of a robust expansion in the mouthwash market size are being made for the upcoming years. It is projected to broaden to "$11.86 billion by 2029, boasting a compound annual growth rate (CAGR) of 8.1%. Numerous factors contribute to this predicted progress in the forecast period such as enhancing health awareness, out-of-the-box product formulas, commitment to environmental preservation, advancement of e-commerce, and up-and-coming market patterns. The forecast period also anticipates major trends including a stress on teeth whitening and aesthetic perks, the advent of multi-purpose and specialty mouthwashes, an uptick in eco-friendly packaging methods, innovation in taste profiles, and the assimilation of digital technology for oral health tracking.
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How are the latest trends influencing the growth of the mouthwash market?
The emergence of product innovation is a significant trend being observed within the mouthwash market. Entities in the mouthwash industry are focusing on the development of groundbreaking products to consolidate their market standings. For instance, SmartMouth Oral Health Laboratories, a dental hygiene products manufacturer in the United States, introduced Mouth Sore Oral Rinse in May 2022. This new rinse is incorporated with a zinc-ion-activated formula which, when activated, produces billions of zinc ions that link to oral bacteria, preventing halitosis for a span of 24 hours. The product is also tailored to effectively soothe mouth pain arising from mouth sores, canker sores and cheek bites.
What are the major segments of the mouthwash market and their role in driving growth?
The mouthwash market covered in this report is segmented -
1) By Type: Therapeutic, Cosmetic, Anti-Septic, Other Types
2) By Flavor: Active Salt, Mint, Fresh Tea, Other Flavors
3) By Sales: Modern Trade, Departmental Store, Drug Stores, Online Stores, Other Sales
4) By End-User: Household, Hospital, Dental Clinics
Subsegments:
1) By Therapeutic: Fluoride Mouthwash, Antimicrobial Mouthwash, Breath Freshening Mouthwash, Mouthwash For Gum Health, Mouthwash For Dry Mouth
2) By Cosmetic: Whitening Mouthwash, Refreshing Mouthwash, Flavor-Specific Mouthwash, Alcohol-Free Cosmetic Mouthwash, Herbal Or Natural Cosmetic Mouthwash
3) By Anti-Septic: Alcohol-Based Anti-Septic Mouthwash, Non-Alcohol Anti-Septic Mouthwash, Chlorhexidine-Based Mouthwash, Essential Oil-Based Anti-Septic Mouthwash, Sodium Bicarbonate Anti-Septic Mouthwash
4) By Other Types: Children's Mouthwash, Mouthwash For Orthodontic Patients, Specialty Mouthwash, Alcohol-Free Mouthwash, Mouthwash With Added Ingredients
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Which regions are key players in the growth of the mouthwash market?
North America was the largest region in the mouthwash market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global mouthwash market report during the forecast period. The regions covered in the mouthwash market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the mouthwash market?
Major companies operating in the mouthwash market include Colgate-Palmolive Company, GlaxoSmithKline PLC, Johnson & Johnson, Reckitt Benckiser Group plc, Hindustan Unilever Limited, 3M Company, Churc*h & Dwigh*t Company Inc., Henkel AG & Co. KGaA, Kao Corporation, Procter & Gamble Company, Amway Corporation, Lion Corporation, Koninklijke Philips N.V., SmartMouth Oral Health Laboratories, Caldwell Consumer Products Corp., Dabur India Ltd, Dr. Organic Ltd, Biotène, The Himalaya Drug Company, ACTEON Group Ltd., Align Technology Inc., Carestream Dental LLC, Denterprise International Inc., DENTSPLY SIRONA Inc., Detection Technology Plc, Envista Holdings Corporation, FONA Dental s.r.o., Hamamatsu Corporation
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What Is Covered In The Mouthwash Global Market Report?
• Market Size Forecast: Examine the mouthwash market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the mouthwash market for a structured understanding.
• Key Players Overview: Analyze major players in the mouthwash market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the mouthwash market.
• Segment Contributions: Evaluate how different segments drive overall growth in the mouthwash market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the mouthwash market.
• Industry Challenges: Identify potential risks and obstacles affecting the mouthwash market.
• Competitive Landscape: Review strategic developments in the mouthwash market, including expansions, agreements, and new product launches.
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