Father's Day in the UK, 2018

The "Father's Day in the UK, 2018", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

More consumers bought into Father’s Day in 2018, with overall penetration up 3.4ppts to 51.4%. While this is still lower than the percentage of consumers that spent on Mother’s Day - 63.6%, it highlights that there is a growing demand for this occasion.

Scope:
- A greater percentage of UK consumers participated in Father’s Day in 2018, with more shoppers spending on both retail products (50.0% versus 47.0% last year) and leisure activities (9.5% versus 7.1% last year).
- Although less consumers purchased food and drink overall for Father’s Day this year as fewer people cooked meals from scratch, a greater proportion of Father’s Day shoppers bought alcohol for the occasion.
- With value for money, low prices and convenience being the three of the top four key drivers of retailer choice it is no surprise that the grocers and Amazon remained the main retailers used for gift purchases.

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Key Players:
Amazon
Marks & Spencer
Paperchase
John Lewis
Next
Primark
Westfield
Typo
Zara
Tesco
Twitter
Instagram
House of Fraser
Aldi
Morrisons
Pizza Express
McDonalds
Card Factory
ASDA
Sainsbury's
Clintons
Co-op
Lidl
Waitrose
Argos
Debenhams
Sports Direct
WH Smith
Poundland
Home Bargains
Monica Vinader
Aspinal
Kikki.K
TK Maxx
Matalan
JD Sports
River Island
Zara Home
B&M
Wilko
HMV
GAME
Zavvi.com
CEX
Boots
Superdrug
Avon
Waterstones
The Works
Lakeland
Very.co.uk
Dunelm
Poundstretcher
Ocado
IKEA
Wickes
B&Q
Tiger
JML Direct
Poundworld
Gardensupplydirect.co.uk
H. Samuel
Warren James
QVC
The Watch Hut
The Entertainer
ASOS
Adidas
Nike
Ecco
Superdry
Funkypigeon.com
Moonpig.com

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Reasons to buy:
- Using our in-depth consumer insight to learn which areas within Father's Day shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for the Father's Day occasion in order to understand how to appeal shoppers and maximise market share.

Key Points from TOC:
THE KEY FINDINGS
The Key Findings
More consumers participated in Father's Day
Alcohol was the most purchased food & drink category
The grocers and Amazon remain first choice for gift purchases
Trend insight - stores
Trend insight - online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Father's Day spending
Father's Day activities
Dining out choices
Dining in choices
Father's Day statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food retailers
SEASONAL FOOD & DRINK
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Spending
Buying dynamics
GIFTS
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Recipient
Average spend
Buying dynamics
CARDS & GIFT WRAP
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Average spend
Retailer used
Buying dynamics
METHODOLOGY
Technical details: consumer survey work

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