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New Software Release Makes It Data Protection Day Every Day

01-28-2020 01:19 PM CET | IT, New Media & Software

Press release from: L-Soft

New LISTSERV? Maestro 9.0 User Interface

New LISTSERV? Maestro 9.0 User Interface

L-Soft's New LISTSERV Maestro Email Marketing Software Is the Only Solution Providing Personal Tracking with Subscriber Consent

Stockholm (28 January, 2020) - Email marketing gets results. It also requires compliance with data privacy and protection regulations like the EU GDPR and the California Consumer Privacy Act. To help organisations, today L Soft released the newest version of LISTSERV Maestro, the only email marketing software enabling personal tracking with consent from subscribers.

In the spirit of Data Protection Day, here are some tips for responsible email tracking:

Email Tracking Best Practices
1. Track your communications to learn and improve
2. Track anonymously for compliance and trust
3. Track with explicit prior consent, if using personal tracking
4. Turn off tracking when it's not necessary

Today's new version, LISTSERV Maestro 9.0, features a redesigned user interface with improved navigation and workflow. It is available as on-premises email marketing software or as a hosted cloud service, ListPlex Maestro. Highlights of the new version include:

o New user interface, navigation menu, 7-step workflow
o Improved subscriber list and profile field creation
o Responsive subscription pages that automatically adapt to changes in settings

See how LISTSERV Maestro 9.0 can help your organisation:

View demo:

Contact L-Soft for a free evaluation license:

L-Soft Sweden AB
Rosenlundsgatan 52, 2tr
118 63 Stockholm
Phone: +46 (0)8-50709900
Press contact: Outi Tuomaala

As a communication software and service provider, L-Soft's mission is to provide LISTSERV email technology to serve the group communication needs of all types of organisations. Government agencies, educational institutions, businesses and non-profit organisations worldwide count on L-Soft's solutions for dedicated communication channels, reliable information distribution and flexible opportunities for knowledge exchange. Our solutions have been helping people connect, communicate and collaborate since 1986. For more information, visit:

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