India Mayonnaise and Salad Dressing Market Outlook, 2023
Availability of 14 variants of salad dressings expected to make a space on every table of the country, be it a middle-class home or a seven-star hotel. Having known the health benefits people have welcomed various salad dressings with heart.
Owing to the benefits of growing demand for international food, availability of many variants and awareness about their multiple uses and acceptance of these sauces among young population, the market for salad dressing is expected to increase by more than 15% CAGR. The market has also faced pull-back in the demand due to challenges like shorter shelf life of salad dressing, lack of awareness among consumers, especially in the rural India due to lack of advertisement campaign. Lack of salad acceptance as food in Urban India is also a major factor for low demand.
India Mayonnaise & Salad Dressing Market had market value around INR 100 crore in the year 2011-12. The market is made up of mayonnaise & Salad Dressing with its different types of products. Both are analysed on the basis of organised market and unorganised market besides its end users like retail and institutional. Companies operating in mayonnaise and salad dressing market are mostly same which includes Dr. Oetker, Cremica, Fielfresh, Veeba Foods Bajoria Food etc. In both the markets, organised market has dominance over unorganised market due to quality and taste.
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Salad dressing is a sauce which is used to flavour or season a salad. This salad dressing is mainly made up of mayonnaise, red wine vinegar, olive oil, mustard, etc. Chipotle Southwest salad dressing and ranch salad dressing, both have shown the highest CAGR among all the salad dressings in the year 2011-12 to 2016-17. In the matter of mayonnaise, garlic and mint mayonnaise together have market share around 8% in the year 2016-17. Mint mayonnaise and other mayonnaise are predicted to have highest growth rate during forecast period.
According to the report on 'India Mayonnaise and Salad Dressing Market Outlook, 2023' published by Bonafide Research, the mayonnaise and salad dressing market of the country has grown with a CAGR of more than 20%, and is expected to grow to value more than INR 800 crores in the forecasted year 2022-23.
Mayonnaise has more than 4 types whereas salad dressing has more than 14 variants. In both the market, institutional sales dominate the market as institutions widely use them in their recipes. But with the passage of time, mayonnaise is gaining popularity among consumers due to its variants like mint mayonnaise, garlic mayonnaise, tandoori mayonnaise which is especially created to suit the tastes of Indians. Overall retail sales and institutional sales have ratio around 40 is to 60 in the year 2016-17.
Salad dressing has 14 variants like Mustard & Honey Mustard salad dressing, French salad dressing, Pasta salad dressing, Italian salad dressing, Cream & Cheese salad dressing, Greek Low Fat salad dressing, Caesar salad dressing, Thousand Island salad dressing, Vinaigrette salad dressing, Russian salad dressing, Ranch Dressing, Harissa Dressing and Garlic salad dressing etc. Total salad dressing market is dominated by institutional sale, and most of the institutional buyers buy only branded salad dressing. So, the share of organised sale has been high, and is expected to dominate the market in future too.
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It is also expected that various other flavours, along with new uses will be discovered in future, because of which, the market for salad dressing will grow. Busy lifestyles of people is expected to prompt time crunched consumers such as working men and women in urban India who look for easy solutions such as cuisine- specific ready mixes with detailed instructions on how to make salad dressing. Moreover, some people have nowadays started consuming more salad, due to which, the consumption of salad dressing is also growing and is expected to grow further.
"India Mayonnaise and Salad Dressing Market Outlook, 2023" discusses the following aspects of Mayonnaise and Salad Dressing in India by Market Size by Value & Forecast, Organized & Unorganised Market Size by Value & Forecast, Market Segmental Analysis: By Company and By Category, Average Selling Price, Product Variant & Pricing Analysis, Key Vendors in this market space -
India table Sauce
India Mayonnaise and Salad Dressing
India Salad Dressing
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Mayonnaise and Salad Dressing in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager
Bonafide Research is a multi-disciplinary research and consulting company which provides all the information streams required to solve strategic, business and marketing problems. Bonafide is a one of the fastest growing market research and consulting company offering syndicated research reports, custom research solutions and marketing services for a variety of industry verticals. We have already reached a milestone of 200 niche market research studies. Bonafide Research has been closely working with fortune 500 clients by helping them in tracking the constantly changing market scenarios. Not only fortune 500`s, we have served to mid-size companies, small specialists and even start-ups. Our customers do not see Bonafide merely as a research provider, but a long-term partner who can help them maximize the value of information. Our quality of work has ensured repeat business, recognition and recommendations from clients across the world. It is believed that clients come first and we are always willing to take a step ahead to serve them better.
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