Social Media Analytics Market 2018 Top Leaders Analysis: SAS Institute, IBM, Oracle, Adobe Systems, SAP SE, Salesforce.com, GoodData, HootSuite Media, Tableau Software, NetBase Solutions

Social Media Analytics Market, By Type (Solution, Services), Deployment (Cloud, On-Premise), Organization Size, Application (Customer Segmentation & Targeting, Competitor Benchmarking, Marketing Measurement) and Vertical – Global Forecast 2023

The global social media analytics market is expected to grow at approx. USD 7 Billion by 2023, at 28% of CAGR between 2017 and 2023.

Key Players:
The prominent players in social media analytics market are – SAS Institute (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Adobe Systems (U.S.), SAP SE (Germany), Salesforce.com (U.S), GoodData (U.S), HootSuite Media (U.S), Tableau Software (U.S), NetBase Solutions (U.S), among others.

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Market Scenario:
Social media analytics is a process of gathering data from social media websites and analyzing that data to make business decisions. It uses social media analytics tools to extract valuable hidden insights about the market. It is also referred to as social media listening or social media monitoring. Social media analytics is a six step process which comprises of identification, extraction, cleaning, analyzing, visualization and interpretation.

Major factors driving the growth of social media analytics market is the increasing number of social media users and great focus on market intelligence and increase in spending on analytics.

The social media analytics market has been segmented on the basis of type, deployment, organization size, application and vertical. The application segment is further bifurcated into customer segmentation & targeting, multichannel campaign management, competitor bench marking, customer behavioral analysis, marketing measurement and others. Out of these, the marketing measurement segment is expected to grow at the highest CAGR during the forecast period. This is owing to the increasing number of users on social media platform.

Segments:
Social media analytics market can be segmented on the basis of following:

By Type
Solution
ServicesSupport & Maintenance
Consulting Services
Training & Education

By Deployment
Cloud
On-Premise
By Organization SizeLarge Enterprises
Small & Medium Enterprises

By Application
Customer Segmentation & Targeting
Multichannel Campaign Management
Competitor Bench Marking
Customer Behavioral Analysis
Marketing Measurement
Others

By Vertical
BFSI
Healthcare
Education
Media & Entertainment
IT & Telecommunication
Retail
Government
Others

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Regional Analysis:
The regional analysis of social media analytics market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. The major growth in social media analytics market in North America attributes to the technical advancements and increasing use of mobiles and tablets in that region.

List Of Figures
Figure 1 Research Type
Figure 2 Social Media Analytics Market, By Type (%)
Figure 3 Social Media Analytics Market, By Deployment (%)
Figure 4 Social Media Analytics Market, By Organization Size (%)
Figure 5 Social Media Analytics Market, By Application (%)
Figure 6 Social Media Analytics Market, By Vertical (%)
Figure 7 Social Media Analytics Market, By Regions (%)
Figure 8 North America Social Media Analytics Market, By Type (%)
Figure 9 North America Social Media Analytics Market, By Deployment (%)
Figure 10 North America Social Media Analytics Market, By Organization Size (%)
Figure 11 North America Social Media Analytics Market, By Application (%)
Figure 12 North America Social Media Analytics Market, By Vetical (%)
Figure 13 Europe Social Media Analytics Market, By Type (%)
Figure 14 Europe Social Media Analytics Market, By Deployment (%)
Figure 15 Europe Social Media Analytics Market, By Organization Size (%)
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