‘India Beer Market Outlook, 2023’
The price of whisky,wine and other alcoholic beverages is increasing since a long time and are expected to further increase owing to rising inflation and changing in government rules and policies. while Beer only seems to be the best drink which comeseasy in the pockets of Indian consumers.
Beer is considered to be one of the most popular drink after water tea and coffee in the world.Beer is a drink produced by brewing malted barley, the other alternatives of malted barley which are used are wheat, maize (corn), and rice. Many scholars of history believe that Beer isamongst the oldest and widely consumed alcoholic drinks in the world. Beer in India is the most consumed drink after whisky. Were beer is considered be more popular between the corporate employees, youths and women for its offerings such as a low level of Alcohol by volume with less drunkenness, lower prices, and many more.
Beer generally contain ABV (Alcohol by volume) of around 4% to 8% which is one of the reason why it provides less drunkenness and doesn’t make you high easily. Which is generally preferable by women and youths of India and has resulted in increasing popularity between them.While the average selling price (ASP) of Whisky and other alcoholic beverages range between INR 250 to 600 rupees (excluding high premium and super premiumbrands) for a full bottle, while the ASP of beer is just around INR 100 rupees (excluding high premium brands)for a full bottle which makes it pocket friendly for the consumers. So, Beer can be considered the best substitute to Whisky and other alcoholic beverages as beer provides the felling of consuming alcohol within reasonable cost and doesn’t make people high easily.
Major companies that operate into Indian Beer market are United Breweries Limited, Carlsberg India Private Limited, Crown Beer India Private Limited, SABMiller India Limited, Mohan Meakin Limited, Molson Coor Cobra India Private Limited, B9 Beverages Private Limited, Devans Modern Breweries Limited, SOM Distilleries and Breweries Limited.
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