India Brandy and Rum Market Outlook, 2023
Indian is one of the world's largest Alcoholic beverages markets which is currently dominated by whisky. The underdogs of Indian alcoholic beverages market are Brandy, Beer and Rum. On terms of market size by value Brandy stand second, Beer third and Rum is considered to be fourth.
Despite being less awareness of brandy in many region Brandy holds the second position with key consumption region in the southern states such as Tamil Nadu, Kerala, Karnataka, etc. While rum has a very old history and is believed to be as old as whisky. The growing popularity of other alcoholic beverages have led to reduction in consumption of rum in India. Many of the experts believe that the rum market lacked evolution and changes with time which has led to decreasing rum consumption of India.
India since old age is considered to be a whisky consuming nation and is accounted for consuming around half of the worlds whisky. Brandy being second to whisky accounts for more than 15% of total alcoholic beverages market and is no were near the Indian whisky market. While Indian brandy market shows high growth opportunity as the market is currently only saturated in south regions, the growth in other regions would make brandy computable to whisky but it may take many years to do so.While in case of rum despite being fourth in Indian alcoholic beverages market it accounts for a very less percentage in over all market and is in a declining stage.
Major companies that operate into Indian Brandy and Rum market are Pernod Ricard India Private Limited, United Spirit Limited (Diageo Group), Radico khaitan Limited, Allied Blenders and Distillers Private Limited, Jagatjit Industries Limited, John Distilleries Private Limited, Tilaknagar Industries Limited, Amrut Distilleries Private Limited, SOM Distilleries and Breweries Limited, Bacardi India Private Limited, etc.
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