Transparent Display Market - The Growth In Transparent Displays In Mobile Phones and Wearable Computing Devices

Transparent display is the next generation display technology that is also known as See-through display. Transparent display technology has revolutionized the display marketer’s by making it promising to display dynamic or interactive information on a transparent glass surface. Due to its unique transparent display, it gives a good advertising and artistic effect. Earlier to project an image on a transparent display, mirrors or beam-splitter were used. To capture the projected image, user’s eyes have to be in the exact position in order to see the image otherwise it would appear as projected image is hovering in space somewhere.

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The revolutionary display allows users not only to display images, but also text and video content onto physical objects. The use of cutting edge organic light emitting diode (OLED) eradicates the need of backlight, making it possible to create a see through display in a frameless glass design. This new transparent display enables the user to see images from a wide variety of angles. Transparent displays have outstanding advantages over traditional displays. It provides high transparence keeping in mind the interior organic illumination and viewing. Further, transparent displays have high contrast ratio, high speed response and high transmittance.

There are various factors which are driving the growth of the transparent display market. The demand for transparent displays is increasing in hotels, landmarks and corporate offices. One of the key growth factors is increasing use of transparent walls in malls and automotive shops. This wall creates an eye catching impact on consumers and influences their shopping behavior. Nowadays it is also widely used in corporate offices. The growth in transparent displays in mobile phones and wearable computing devices can further drive the transparent display markets in future. The automotive manufacturers are also looking for developing transparent car. The major restraint in transparent displays is high cost of transparent displays and increase in raw materials price and labor cost can further act as a challenge for transparent display market.

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The Global transparent display market can be segmented as, by technology, by application, by display size and by geography. By technology, transparent global market can be further segmented as organic light emitting diode (OLED), liquid crystal display (LCD) and E-paper. By application, transparent display market can be sub-segmented as mobile display, wearable computing, retail, automotive and others. By display size, transparent display market can be segmented as small size, medium size and large size.

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