Press release
Social Media Analytics Market Information, Figures and Analytical Insights 2017-2027
Social Media Analysis is a process wherein data from various websites, and blogs is gathered and analyzed to take business related decisions. This process includes all the software and analyzing tools that are used to analyze the unstructured data found from various social media websites such as Facebook and Twitter.
Social Media Analytics help user in creating unlimited real time reports measuring the performance of company’s profile on social media websites. Moreover, it also helps in measuring team performance, allow user to share these customized reports with the team for improving their efficiency.
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Social Media Analytics Market: Drivers and Challenges
The major factor driving the adoption of Social Media Analytics market is the increasing usage of social media among people. With the growth of digital technologies, people have started using social media for communication, online shopping and for other social connectivity activities. These have encouraged enterprises to adopt social media analytics solutions in order to understand the needs and demand of users and salability of their product. Other driving factors are high growth of social media and analytics tools and increasing demand from small and medium enterprises.
The key challenge for Social Media Analytics market is huge amount of unstructured data available on websites which can’t be managed by one solution. Other challenges are lack of supporting technologies due to which legacy architecture cannot implement social media analytics and lack of expert IT personnel for social media analytics.
Social Media Analytics Market: Segmentation
Segmentation on the basis of Social Media Analytics applications:
Customer behavior analysis
Multi-channel campaign management
Digital marketing management
Performance measurement
Analyzed report generation
Other
Visit For Table of Contents: https://www.futuremarketinsights.com/toc/rep-gb-3288
Key Contracts & Acquisitions:
In August 2016, Sysomos has entered into the partnership with AEJMC to improve social analytics usage in academic research. This partnership will help AEJMC to improve their education related offerings and understand their market position with the help of social analytics.
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