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Boost ROI by Doing Business on Twitter

10-27-2009 12:37 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Mequoda Group

Bristol, RI - September 29, 2009 - Get the latest Twitter advice in a new complimentary white paper from the Mequoda Group, a company that provides best practices for online publishers and marketers. In it they explain how a social networking and micro-blogging service can promote a digital publication and be a significant source of new email subscribers.

The Twitter Advice For (and From) Content Marketers special report from the Mequoda Group is full of marketing tips proven to boost ROI by doing business on Twitter.

The Mequoda Group interviewed dozens of online publishers and content marketers who have been using Twitter for product promotion, contests, user feedback, customer service and lead generation. Discover the Twitter advice from publishers who are already successfully doing business on Twitter.

A many people who are familiar with Twitter know, it is a fantastic tool for connecting with the media people that are using it.

Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal approach.

As part of their social media strategy, news and magazine publishers are already using the wildly popular site Twitter to distribute their content online. Learn how publishers in-the-know are using a hands-on approach to Twitter, which keeps them actively involved and re-tweeting posts from other publishers, responding to messages from their followers, and otherwise engaging in an ongoing discussion.

Twitter is a no-brainer for anyone who is trying to step up their game plan on the Internet. For example, as a hands-off approach, you can link your RSS feed to your Twitter feed and be instantly connected to anyone on Twitter that chooses to be a follower.

This report also explains how to measure the effectiveness of Twitter in business with Twitter metrics and tools. Also included are techniques for using Twitter to sell magazine subscriptions, books, eBooks and more.

The Mequoda Group’s research team has studied over 2,000 websites to develop marketing and business strategies for its audience of large and small publishers. Publishers can visit to claim a free copy of Twitter Advice For (and From) Content Marketers.

About Mequoda Group:
The Mequoda Group teaches the best practices in online publishing and marketing. In-depth research and best practice guidelines are made available through a free email newsletter and blog, webinars. seminars on CD, a membership website, live events and professional services.

Michelle L. Rodriguez, Research Editor
Mequoda Group
530 Wood Street Unit B
Bristol, RI 02809
(866) 713-1005

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