Press Releases from ECG (1 total)
Cost vs Strategy - Is vehicle distribution a commodity or a marketing advantage?
Is vehicle distribution a commodity - albeit a quality commodity - to be bought on price? Or is the outbound supply chain a key contributor to the customer satisfaction which creates brand loyalty among car-buying consumers?
Speakers including Toyota Europe's Levent Yuksel, Fiat's Paola Petrone, Daimler's Egon Christ, SEAT's Manuel Medina-Burrull, JCB's Joannes van Osta and John Deere's David Panjwani will address this key strategic issue at the 2011 ECG Conference,…
