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Press Releases from Affle (2 total)

Affle launches its fraud detection platform – mTraction | FaaS

1st Jun, 2017 Singapore | 1st June, 2017 Affle a Singapore HQ mobile audience intelligence and analytics platforms company today announced the launch of its Fraud Analytics As a Service Platform – “mTraction FaaS” to help the marketers globally to fight mobile ad fraud. According to industry data sources close to USD 16.4B is lost globally due to ad fraud. mTraction FaaS or mFaaS aims to help marketers detect fraud, not at

Ansible and Affle launch mTraction TVSync in Indonesia

2nd May, 2017 Jakarta, 2nd of May, 2017 mTraction TVSync was launched by Affle today in partnership with the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia. In the next phase of expansion, IPG Mediabrands & Affle would be taking this proposition and partnership across the APAC region. With this launch, mTraction, the Mobile Audience Intelligence and Analytics platform, has touched yet another milestone in cross