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Press Releases from Scottoiler (1 total)

White-collar bikers match the stereotype

A recent survey carried out by the University of Strathclyde in cooperation with motorcycle accessories manufacturer Scottoiler analysed the stereotype of bikers amongst white-collar motorcyclists. Motorbikers have been a target of stereotypes since ‘Easy Rider’ and are often portrayed in modern media as fierce freedom seekers, and drop outs of modern society. According to this popular image ‘bikers’ are wearing leathers and listen to rock music, like their bikes fast and

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