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Press Releases from Diageo (1 total)

SIX continents, FOURTEEN countries, ONE audacious idea - SMIRNOFF LAUNCHES THE W …

WEDNESDAY 15th SEPTEMBER 2010: Gear up for the most ambitious social experiment across six continents, 14 countries along with a crateful of ideas! In a move set to break new ground in nightlife experiences, the world’s leading vodka brand, Smirnoff today unveils ‘The Smirnoff Nightlife Exchange Project’. Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see 14 countries work with respected nightlife

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