Press Releases from Carat (2 total)
Fans switch off from England after World Cup
Capello’s under-fire management took another hit this week as poor TV ratings for the England friendly against Hungary reflected the nation’s disappointment in the England team.
ITV pulled in an average rating of 6.35million* for the match this Wednesday (11 August) - a significant drop from the 7.1 million average for friendly matches under Capello.
The data, compiled by Carat, shows the nation was hopeful of England and Capello prior to the…
Carat wins £2m PayPal media account
Carat has been appointed in the UK to handle the £2m media strategy, planning and buying requirements across all on- and off-line media for PayPal, the online payment platform.
PayPal is a platform providing a secure online payment method, which can be used for payment at thousands of online retailers, without sharing any financial information with them.
Carat, who pitched successfully against a number of undisclosed agencies, will develop a multiple…
