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Press Releases from Asia-Pacific Centre for Franchising Excellence (3 total)

Service franchises most popular in pre-entry education program

Service franchises are the most popular type of franchise, followed by Retail (food) according to statistics from a free online pre-entry franchise education program, which has just registered its 2000th participant. The pre-entry franchise education program, developed by Griffith University’s Asia-Pacific Centre for Franchising Excellence and funded by Australian Competition and Consumer Commission, was launched July 1, 2010. Seven months ago the Centre started asking what type of franchise participants were interested

Research identifies indicators of franchise success

The key drivers to franchise financial success are being identified through new research from Griffith University’s Asia-Pacific Centre for Franchising Excellence. The Franchise Performance Metrics Report 2011, released today, identifies sector averages, as well as averages for the top 20 percent of franchises (and low 20 percent) across more than 60 key performance indicators. Centre Director and lead researcher Professor Lorelle Frazer said the research is the first time financial data on

Multi-unit franchisee recruitment the key

There may be a potential franchisee recruitment market franchisors are overlooking, according to Asia-Pacific Centre for Franchising Excellence Researcher Dr Stephen Bennett. “Instead of only considering single unit suitability in the initial franchisee recruitment process, franchisors should consider suitability for multiple unit ownership from the outset, and target their recruitment strategies accordingly,” Dr Bennett said. “Often senior managers from a corporate background make ideal multi-unit franchisee candidates, as they have the skills

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