Press Releases from Intellitracker (1 total)
Intellitracker website behavioural data drives email relevance enquiries up by 2 …
Intellitracker's client Responsible Travel lead the way in offering locally distinctive, authentic holidays from across the globe that are better for destinations and local communities.
The Challenge
It was clear from looking at Responsible Travel's trend reports that open and click-thru rates from their e-newsletter were steadily falling, a classic sign of list fatigue. The newsletter needed to become more relevant in order to reverse this decline and improvements needed to…
