Press Releases from University of Groningen (1 total)
Why People Conform to Others in Times to Terror and Threat
Researchers from the University of Groningen conducted several experiments that demonstrated that people conform to others in the face of existential threat. The studies make an important contribution to the existing literature on the effects of mortality salience on the beliefs and opinions of individuals. They show that when people are made aware of their mortality, one is likely to conform to mainstream beliefs and opinions. The reason for this…
