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Press Releases from Aditya Birla Management Corpn Ltd (1 total)

Peter England launches premium brand for the first time in India

`Peter England Elite’ showcases its premium collection Peter England, the largest selling shirt brand in India, announced its foray in the premium segment. `Peter England Elite’ the premium brand seeks to capture a new audience. Peter England in a strategic move to increase its market share launched `Peter England Elite’ targeted at the young and successful professionals who have achieved success early in life. Peter England Elite offers a premium