Press Releases from Material Innovation Initiative (1 total)
New Research Shows Majority of U.S. Consumers Surveyed Prefer Leather Alternativ …
March 30, 2021 –– A Material Innovation Initiative (MII) study done in collaboration with North Mountain Consulting Group shows that the scales have tipped away from animal leather and toward leather alternatives for many consumers in the U.S. According to the results, while many consumers value the performance and aesthetics of animal leather, the majority say they prefer leather alternatives for reasons that include environmental and other ethical considerations. The…
