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Press Releases from CARD Group (1 total)

How to Eliminate Bias in Market Research

Understanding the wants and needs of customers should be at the forefront of any business’ plans. Market research is often conducted to further this understanding, and better meet the needs of customers. Utilising psychology, and psychological profiling, within market research, helps businesses to better understand the various thoughts, beliefs and perceptions customers may have. By using various tools, you will be able to identify the above, alongside wider consumer trends

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