Press Releases from Tourism Research Group (1 total)
Are Customer Sentiment Surveys a Good Indicator of Current and Future Travel?
Behavioral economist, Sandra Thomas-Comenole, releases white paper on the efficacy of customer sentiment surveys for predicting current and near future travel during COVID-19. This white paper is a collection of three research studies that explore the question, "Are Customer Sentiment Surveys a Good Indicator of Current and Future Travel?".
With the current state of the industry and several green shoots that seemingly signify the road to recovery; it is important…
