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Press Releases from Common Sense Advisory (11 total)

Community Translation Report Provides Insight via Case Studies from Kiva, Mozill …

Research firm Common Sense Advisory explores the costs and benefits of community translation, confirming that saving money is not typically the primary goal Boston, MA – August 22, 2013 – Is community translation a viable option? What are the benefits of building such a community in a for-profit organization? The answers to these questions depend on many factors and are outlined in Common Sense Advisory’s report, “Case Studies in Community Translation.”

How to develop a WP7 app? Free Webinar Feb 9th

Common Sense invites you to join the Webinar presented by Microsoft Architect, Philip Wheat. Register for free and learn the basics of WP7 apps. Common Sense invites you to join the Windows Phone 7 Development Webinar. Register at Learn the Windows Phone 7 basics for your next app! Get to know: • The Hardware architecture, the application platform, its framework. • The deployment process. • The application marketplace . Intended for:CIOs, CTOs, IT Managers, IT Developers,

Global Software Firms Seek to Capture More Revenue from International Markets

New report from Common Sense Advisory helps developers benchmark their spending on localization and translation as part of global expansion efforts. Boston, MA – November 23, 2010 -- Facebook is now available in more than 70 languages. Google search is possible in 136. How many languages does your company offer? Multilingual software products and applications are not a passing trend. As businesses of all sizes attempt to grow in today’s global

How Life Sciences Companies Buy Translation and Localization Services

New report from Common Sense Advisory provides detailed look at market opportunities for translation and localization services in the pharmaceutical and medical device sectors. Boston, MA – October 28, 2010 -- Demand for language services in the pharmaceutical and medical device sectors is exploding. Analysis of the U.S. market by market research firm Common Sense Advisory showed that pharmaceutical and medicine manufacturing translation was worth US$75.8 million in 2009, while medical

How Translation and Localization Professionals Beat the Recession

New study from Common Sense Advisory shows steady pay increases, overall employment stability, and high levels of job satisfaction for workers in the language services industry. Boston, MA - October 21, 2010 -- Global business depends heavily on the translation and localization services industry, which market research firm Common Sense Advisory estimates will generate US$26 billion in 2010. And, as globalization increases, more content is created in more languages than ever

Global Businesses Depend More Than Ever on Translation and Localization Supplier …

New Common Sense Advisory report sheds light on how global organizations are managing their vendors and developing partnership approaches with language service providers (LSPs). Boston, MA – September 22, 2010 -- Organizations that seek success on the global stage have no choice but to market their products and services in other languages. To do this, they have long relied upon translation agencies and localization firms. New research from Common Sense Advisory

Market Survey Shows Transcreation Achieving Double-digit Growth

Latest translation and localization industry research report from Common Sense Advisory shows the majority of transcreation projects relate to international marketing and advertising. BOSTON, MA - April 12, 2010 -- As companies attempt to sell their products and services to more demographics in more markets around the world, they are discovering that they must adapt or recreate their messaging and content through a process called “transcreation.” A new report from market

New Language Services Industry Research Details Web Marketing Best Practices

Latest market research report from Common Sense Advisory provides detailed review of 18,900 unique data points from 300 translation and interpreting company websites Boston, MA – March 06, 2010 -- Thousands of companies around the globe offer translation services, spoken language interpreting, and website localization, competing for business in a market estimated by market research firm Common Sense Advisory at US$17 billion in 2010. However, as a new report from Common

Research Report Ranks 16 Global Content Management Systems

Common Sense Advisory outlines the functions that matter most in managing multilingual websites and documents, and which CMS vendors do the best in implementing these critical features Lowell, MA - February 12, 2010 -- Which content management system (CMS) delivers the best support for multilingual and multiregional use? Most organizations turn to some form of CMS to handle authoring, transforming, publishing, and storing their multilingual content assets. In its latest content management

Localization Industry Expert, Rebecca Ray, Joins Common Sense Advisory’s Resea …

The accomplished global software marketing consultant and author will lead the firm’s Europe- and Asia-focused market research projects Boston, MA – January 22, 2010 -- Market research firm Common Sense Advisory announces the addition of Ms. Rebecca Ray to its analyst team. Ms. Ray is a highly accomplished global software marketing consultant and author. Her specialties include enterprise globalization, international marketing, and global product development. As an analyst, she will oversee

Academic Pricing Announced for “Business Without Borders: A Strategic Guide to …

Practical how-to book covering the bases of launching a successful global initiative available at a more than 50% discount to academic retailers and faculty (BOSTON, MA) – “Business Without Borders” ( is the definitive how-to guide for executives and marketing professionals ready to take on a global market. Used widely by global practitioners, the book provides the nuts-and-bolts issues marketers and their support staff must master in order to

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