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Press Releases from MeBeSafe (2 total)

MeBeSafe – Consortium presents final results on nudging and coaching measures …

The EU-financed Horizon 2020 project MeBeSafe (Measures for Behaving Safely in Traffic) has presented its final results in their Final Event digital. The project partners presented well-evaluated nudges and coaching measures to reduce the number and severity of road accidents. Several nudging and coaching interventions nudge car drivers and cyclists via HMI and infrastructure measures as well as coach truck drivers towards safer driving behaviour. Navigating in traffic can be defined

MeBeSafe nudges literally on the road

Traffic rules only work if people choose to obey them. But the traffic environment could instead be redesigned so that good choices are more likely to be made. MeBeSafe has designed several so-called nudges to make traffic safer, and they are now ready for the roads. “There it is! The lights are turning on – we’re getting closer and closer to it. And…. It works!”. Stefan Ladwig, coordinator of the

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