Press Releases from Global Behavioral Targeting Market (1 total)
Global Behavioral Targeting Market Is Projected to Grow at a Substantial Rate by …
Behavioral targeting is a process of enhancing the efficiency of advertising with the help of information collected on an individual’s web-browsing activities, such as the searches made by an individual and the pages commonly visited. By analyzing user demographics and responses, ads can be targeted based on each individual’s requirements and interests. Thus, publishers would decide which advertisements are to be displayed. Behavioral targeting is especially used by online publishers…
