Press Releases from TraceWorks (2 total)
Manage marketing campaigns on an iPhone
Copenhagen, Denmark (May 6, 2008) – A new iPhone web application will allow users of TraceWorks\' Headlight marketing management software to keep an eye on the performance of their campaigns wherever they are.
Headlight is web-hosted software that streamlines everything from media planning and digital asset management, campaign deployment and campaign measurement – online and offline. And it only takes five minutes to learn.
Marketers access Headlight through a browser allowing them…
TraceWorks makes marketing management a science
Copenhagen, Denmark (May 10, 2007) –TraceWorks, a Danish company specialising in marketing management software for advertisers, is expanding globally thanks to a DKK30 million (€4 million) investment.
The funding from Nordic Venture Partners will enable the company’s can-do marketing software Headlight™ to challenge existing players such DoubleClick, TradeDoubler, 24/7 Real Media, Mediaplex, Unica and Aprimo.
“The market is dominated by some old-school players with rather complex and fragmented technologies,” said TraceWorks’…
