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Press Releases from Iggesund (1 total)

Neuromarketing leads to better packaging design

How can neuromarketing – using combinations of biometric measuring techniques to analyse consumer reactions – be a tool that makes packaging development more efficient? The answers will be supplied by Iggesund Paperboard and Tobii Pro, a global leader in the field of eye tracking, in exclusive seminars targeted at both companies’ customers. “With eye tracking you can measure customers’ visual attention to and experience with your packaging design, you can test

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