Press Releases from Boss & Maas (1 total)
Is your company able to visualise the value of your customers?
The customer is a secret and weird phenomenon. A Volvo dealer with four branches was facing this reality. As the profiler team of Hartwin Maas and Gerald Boss had actually analysed the value of the customer base of each branch the result was shocking for the owner and the board of management: Of all things, the branch rebuilt with huge effort proved an empty core. Corporate value: Zero. And the…
