Press Releases from Go Inspire Group (1 total)
One in four supermarket shoppers would be swayed by targeted discounting, reveal …
[Leicester, October 2018] New research from Go Inspire Group has revealed that targeted discounting (otherwise known as personalised pricing) that offers regular discounts on a proportion of products that a shopper regularly buys, can have a substantial effect on where people focus their supermarket shopping.
The new research commissioned by Go Inspire Group reveals that around one in every four shoppers say that they would seriously consider moving the main…
