Press Releases from Brand Science Institute (2 total)
MySpace Worth $2.71 Billion - Beta Test of Community Value Creation Index Compl …
Despite ongoing changes in the market and intensifying competition between the various models, the boom in social networks and Internet communities continues unabated. Up to now, though, the jury has been out on exactly what effect these communities have on enterprise value and on the future marketing options of their operators.
To come up with a verdict, the Komjuniti agency developed the Community Value Creation (CVC) index. This index examines the…
First customer satisfaction survey in Second Life - insufficient customer care a …
Hamburg – Second Life, the 3D online world, is currently the talk of the town and increasing numbers of brand manufacturers are planning and opening their own sites, branches and showrooms in the Second Life community. In a survey of 200 participants conducted by the agency Komjuniti, Second Life users (“avatars”) were questioned about their perceptions, their satisfaction with the products on offer and the brand content in the online…
