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Tom Petty Outperformed by Karaoke Singers in NYCA Promotion for SignOnSanDiego.c …

The singers who received the most attention at Coors Amphitheatre’s recent Tom Petty concert weren’t the Heartbreakers but rather the wanna-be audience members who took starring roles in the pre-show karaoke contest sponsored by “Our goal was to establish SignOnSanDiego as the fun expert, the only source you need for local entertainment information,” said Michael Mark, creative director/ceo of full-service marketing agency NYCA. “The contest has already driven traffic to

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