Press Releases from Research Project Mobile Commerce, TU Harburg (1 total)
Mobile Banking Study Results Published
The Hamburg-based “Research Project Mobile Commerce” has published two strategy papers on the future prospects of Mobile Banking. The papers
1) “Mobile Banking as Business Strategy: Impact of Mobile Technologies on Customer Behaviour and its Implications for Banks” (Working Paper 37) and
2) “Customer on the Move: Strategic Implications of Mobile Banking for Banks and Financial Enterprises” (Working Paper 38)
have been authored by Dipl.-Kfm.…
