Press Releases from http://www.marketresearchreports.biz/analysis/746004 (1 total)
Global Automotive Augmented Reality Market Become Dominant At CAGR Of 17.96% By …
About the Automotive Augmented Reality Market
Need for AR: Deficits of existing HUDs
HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile. However, the principal reason for having HUDs, which is to reduce the need of the driver to look away from the road, never changed.
Primary deficiencies of conventional HUDs
Irrelevant information and on-screen space clutter
Inappropriate on-screen positioning or location
Lack of situational information overlays
Lack of…