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Press Releases from PCCI Group (3 total)

Enhance Customer Service Experience Using Self-service

Opinion Piece by Nidal Kamouni, CEO, PCCI Group The essence of customer service can be traced to time immemorial. On the other hand, the method of delivery of the customer service experience needs to be continually updated to match the desires and expectations of an ever-changing customer base and that is why we believe that the customer experience landscape is ripe for disruption with companies slowly making progress toward more seamless

Customer Service Defines Customer Experience

Comment article by Juan Bezón, Chief Commercial Officer, PCCI Group Nobody can deny that we are now in the age of the customer. Through online and mobile channels they are well informed and this information allows them to compare and choose the most convenient provider/vendor. If they are not happy, they can easily change. Today, customers have control and companies are changing their strategy to customer-centric. For this reason, now more

The ambiguity of CEM, Digital and Big Data

Comment Piece by Khaled Mkahal, VP of CEM & Digital Practice, PCCI Group Without any doubt the world has gone the digital direction becoming more focused on the Customer experience while trying to map customer interactions and generating useful information that will increase satisfaction, leading to continuous business growth. In-line with this trend, you will notice that people are more involved in exploring and researching what I like to call the