Consumer Wet Wipes Market Overview, Trends and Growth Opportunities Forecasted until 2026

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According to a recent Fact.MR research report, a steady 4.3% volume CAGR will be exhibited by the global consumer wet wipes market during the forecast period, 2017 to 2026. Roughly US$ 22,500 Mn worth of consumer wet wipes are estimated to be sola around the world by 2026-end.

Europe to Dominate Global Consumer Wet Wipes Market

In terms of value, Europe will continue to dominate the global consumer wet wipes market on the back of improving economic vigour and higher consumer spending on personal care products in the region. This has further created demand for more task-specific, higher value wet wipes in Europe. In addition, the market in Europe is likely to witness introduction of innovative wet wipes in the near future.

Among various technologies utilized for the production of consumer wet wipes, spunlace will remain preferred over others on the back of its benefits including provision of high strength and soft texture, along with good absorbency and durability. Spunlace technology is primarily utilized for manufacturing drapes, household wipes, facial wipes, and baby wipes, which seek immense adoption worldwide. Spunlace technology will continue to account for the lion’s share of the market, in terms of value.

Vendors of cosmetic wipes are increasingly focusing on product enhancements in accordance with stringent government regulations and standards for ensuring safety of utilization. In addition, the market vendors are also concentrating on launching specialized and innovative cosmetic wipes for different skin types. Cosmetic wipes will therefore remain dominant among products in the global consumer wet wipes market.

3 Key Future Prospects of Consumer Wet Wipes Market for Forecast Period 2017-2026 (In Terms of Volume)

1. Europe will remain the largest market for consumer wet wipes, trailed by Asia-Pacific excluding Japan (APEJ) and North America. However, the market in APEJ is projected to reflect the fastest expansion through 2026. These three regions will collectively account for over 75% share of the market by 2026-end. Japan will prevail as the least lucrative region for growth of the consumer wet wipes market.

2. Cosmetic wipes and baby wipes are anticipated to remain top-selling products in the market. Sales of cosmetic wipes and baby wipes are together forecast to exceed 290,000 thousand units by 2026-end. However, sales of intimate wipes and household wipes are projected to exhibit a faster expansion compared to that of cosmetic wipes and baby wipes through 2026.

3. Although spunlace technology used for production of consumer wet wipes is slated to exhibit the lowest CAGR, it will continue to account for the largest share of the market through the forecast period. Airlaid technology, slated to register the fastest expansion, is also expected to remain a lucrative technology for manufacturing consumer wet wipes.

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Table of Content:

1. Global Economic Outlook
1.1 Global Consumer Goods Market Outlook

2. Global Consumer Wipes Market - Executive Summary
2.1 Global Consumer Wet Wipes Market Opportunity Analysis
2.2. Global Consumer Wet Wipes Market Mega Trends

3. Global Consumer Wipes Market Overview
3.1. Introduction
3.1.1. Global Consumer Wipes Market Taxonomy
3.1.2. Global Consumer Wipes Market Definition
3.2. Global Consumer Wipes Market Size (US$ Mn) and Volume (‘000 Units) and Forecast, 2012-2026
3.2.1. Global Consumer Wipes Market Y-o-Y Growth
3.3. Global Consumer Wipes Market Dynamics
3.4. Global Wipes Market Outlook
3.5. Macro-Economic Factors
3.6. Supply Chain
3.7. Cost Structure
3.8. Porter’s Analysis
3.9. PESTLE Analysis
3.10. Region wise Market Positioning Assessment
3.11. Forecast Factors
3.12. Forecast Scenario
4. Global Consumer Wipes Market Supply Demand Analysis
4.1. Number of Manufacturers by Region
4.2. Exporter Concentration by Region
4.3. Importer Concentration by Region

Continued….

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