Healthy Soft Drinks Industry Market Revenue, Opportunity, Forecast and Value Chain 2020

Healthy Soft Drinks

Summary 

The soft drinks industry is facing intense scrutiny over the levels of sugar and artificial ingredients used in its products. At the same time, manufacturers face myriad and conflicting consumer preferences, for drinks that are tasty, healthy, low- or no-calorie, natural and hydrating, which calls for new approaches to soft drink formulation. This is particularly true in the healthy drinks sector, where there is room to innovate product formulations that offer better long-term health and wellness benefits.

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Scope of the Report

- Over half of global consumers believe raw/unprocessed food and drink is more nutritious, which is encouraging for juices, smoothies, and cold-pressed beverages. 
- Consumers are more likely to say that plant-based sources of protein have a positive effect on their health rather than milk or whey protein. 
- Nearly two thirds of global consumers say that a "natural" claim would make a product seem more authentic to them.

  Table of Contents 

Overview 
Executive Summary 
Drivers 
TrendSights 
2. Long-Term Health 
Bone and joint 
Cardiovascular 
3. Building Trust 
Simplicity 
All-natural positioning 
Traditional ingredients 
Cold-pressed 
4. Flavors 
Herbal and savory 
5. Categories 
Carbonated drinks 
Sport drinks 
Energy drinks 
Water 
Juices and smoothies 
6. Takeout
    .Continued

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This release was published on openPR.