Text Analytics Market Growth Driven by Rising Adaptation of Social Media and Cloud Technology for Data Storage, Forecast 2018 to 2021

Market Highlights:

The growing popularity of text analytics technology is attributed by the rising acceptance of social media platforms and a growing inclination towards cloud technology for data storage. There is a global shift amongst companies to adopt cloud technology. The ability to curb fraud, manage risk and plan effective marketing campaigns, are some of the major factors that drive the global text analytics applications segment. As substantial data is generated through different sources, the adoption of cloud technology. empowers companies to analyze the data and forecast profitable outcomes of the same. The ability of text analytics, to analyze data in real time, has influenced its adoption in various businesses; therefore, text analysis is gaining prominence as a futuristic technology that could redefine business processes. Additionally, emerging economies possess a huge potential for the expansion of the text analytics market, especially, in the Asia-Pacific region.

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The text analytics field is evolving as humongous amount of data is being generated from various sources such as social web sites, emails, conversations, audios, documents, tweets, web blogs, forums, etc. The key feature that makes this market attractive is the ability of text analytics to analyze the sentiments hidden in the text. Text analytics is being used in various sectors such as FMCG, Telecommunications, Government, Retail, Healthcare and Pharmaceutical Banking Financial Services and Insurance, etc. Increasing adoption of cloud computing technologies and use of social sites as communication platforms are major factors that are enhancing the growth of text analytics market.

Top Industry Players:

This report studies the global Text Analytics market, analyzes and researches the Text Analytics development status and forecast in United States, EU, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like: IBM, SAP SE, SAS Institute, Clarabridge, Attensity, Lexalytics, Basis Technology, Opentext Corporation, Rapidminer, Angoss Software.

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Key Benefits

• This report provides an extensive analysis of the current and emerging market trends and dynamics of the Text Analytics market.
• The market trend analysis for all the countries is conducted by constructing estimations for key segments between 2018 and 2021 to identify the prevailing opportunities.
• The report assists to understand the strategies adopted by the leading companies in the industry.
• Extensive analysis is conducted by key player positioning and monitoring the top competitors within the regional market.

Market Segments

Market Segment by Regions, this report splits Global into several key Regions, with production, consumption, revenue, market share and growth rate of Text Analytics in these regions, from 2011 to 2021 (forecast), like

• North America
• Europe
• China
• Japan
• Southeast Asia
• India

Split by product type, with production, revenue, price, market share and growth rate of each type, can be divided into
• Big Data
• Natural Language Processing
• Machine Language Processing

Split by application, this report focuses on consumption, market share and growth rate of Text Analytics in each application, can be divided into
• Marketing and CEM
• Data Analysis and Forecasting

• Enterprise Information Management
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