Messaging Platform Market Size and Key Trends in Terms Of Volume and Value - Forecast to 2025

MarketResearchReports.Biz announces addition of new report "Messaging Platform Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025" to its database.

The objectives of this study are as follows:

To define, describe, and forecast the "Messaging Platform" market by type, application, component, delivery model, end user, and region
To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and industry-specific challenges)
To analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
To forecast the market size of market segments with respect to the four key regions: North America, Europe, Asia, and the Rest of the World (RoW)
To strategically profile the key players and comprehensively analyze their product portfolios, market positions, and core competencies

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Increasing demand for cloud-based and virtualization solutions such as Apptix, NaviSite, GoDaddy, Intermedia, Google, SherWeb, AppRiver, and SilverSky is expected to drive the messaging platform market from 2017 to 2025. Messaging platforms provide email functions as well as instant messaging (IM), unified communications (UC), email achieving & compliance, security, collaboration tools, social media integration, archiving & retention, conferencing, along with many more functions. There has been a paradigm shift in communication platform earlier from email to nowadays real-time communication. The commonly used primary communication hubs by consumer users and businesses are desktop and mobile clients. This facilitates their need for wide communication necessities which is anticipated to enhance the messaging platform market growth.

The messaging platforms have become a necessity for executing both domestic and business activities owing to surge in mobile devices users which have led users to expect consistent messaging revolution across various dynamic virtual platforms. The industry is presumed to grow substantially over the forecast timeline owing to growing necessity for touch-capable and fully optimized mobile interfaces for tablet and smartphone devices.

Almost every organization has numerous amount of unorganized data owing to which they have started to adopt social enterprise tools which has enabled constant usage of social tools for their internal purposes such as recruiting, training, and internal collaboration. This surging reliance need for social enterprise tools is anticipated to drive the messaging platforms market over the forecast period. Digital messaging platform such as achieving e-mail solutions helps the establishments to maintain storage and security of data. Moreover, it further assists their email on real-time basis thus sustaining ne customer needs and bridging the time gap in various locations.

Increasing demand for technology virtualization in one of the major growth driver of messaging platforms industry. Virtualization helps the business to achieve greater performance capabilities with lesser resource deployments. It helps the service providers to achieve better hardware utilization, efficient administration and better economies of scale which is anticipated to significantly support the industry growth. Cloud computing messaging platform solutions are progressively being used by the organizations globally. It is expected to encourage the adoption of messaging platform solutions amongst individuals who are sensitive to costs and small & medium enterprises boosting the industry over the forecast timeframe.

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The establishments are progressively adopting IP-based communication system which requires less hardware. These messaging platforms reduce the employees’ need to travel from one place to another. Furthermore, it helps in saving power as small servers are used thereby contributing to the significant environment friendly initiatives by reducing the power consumptions. All these factors indirectly assist in reducing the carbon footprint in a way positively affecting the environment indirectly.

Social networking sites such as LinkedIn, Facebook, Twitter, has gained popularity as a messaging platform recently by enabling the subscribers to access their contacts via a centralized interface as well as bypassing the need to pay for text messages. Competitors in this industry are allowing for rich integration with popular social platforms driving the need for new advancements. Social media platforms such as WhatsApp, WeChat, and Viber helps in information sharing thereby enabling the marketers to provide development platforms and advertise their content for application developers. These organizations compete amongst themselves to attract the customers, retain them as their positive prospects for the industry growth from 2017 to 2025.

The prominent industry participants of messaging platform market are Oracle, Openwave Messaging, open-Xchange, IceWarp, Rocklife, Ipswitch and Microsoft. Service vendors are trying to maintain lower costs which is anticipated to emerge as one of the key challenges of the segment. Increasing the subscriber base while maintaining efficiency by integrating additional servers to increase the platform capacity is likely to act as a key opportunity for this industry.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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The study is a source of reliable data on:

Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers:

North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

A complete backdrop analysis, which includes an assessment of the parent market
Important changes in market dynamics
Market segmentation up to the second or third level
Historical, current, and projected size of the market from the standpoint of both value and volume
Reporting and evaluation of recent industry developments
Market shares and strategies of key players
Emerging niche segments and regional markets
An objective assessment of the trajectory of the market
Recommendations to companies for strengthening their foothold in the market

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