Press release
ELSE Corp at COSMOPROF with the New Retail Experience “MyPOWDERFUL”
ELSE Corp at COSMOPROF with the New Retail Experience “MyPOWDERFUL”Milan, 12 March 2018 - ELSE Corp - a Virtual Retail Company, an Italian start-up working on the development of the Virtual Retail platform, E.L.S.E. (an acronym for Exclusive Luxury Shopping Experience) that proposes a new Virtual Shopping experience in 3D, participates at Cosmopack 2018, an event by Cosmoprof Worldwide Bologna dedicated to the entire beauty production chain, scheduled in Bologna from Thursday 15 to Sunday 18 March 2018. It is a unique chance to understand the evolution of the cosmetics industry at an international level and starting this year, also the new technological solutions that will influence the future of the industry offering a new customer experience; a real revolution where Virtual and Augmented Realities, Holograms, personalization, customization and Artificial Intelligence are the new keywords for the store of the future: ‘The Cosmopack Factory’ becomes DIGITAL.
After a positive start to the year, thanks to some important updates to the else.shoes™ platform for the footwear industry, and the company’s participation at key events, ELSE Corp is now ready to open up its innovative solution for Virtual Retail to the Beauty & Cosmetics sectors as well: in fact, the start-up has developed the New Retail Experience of POWDERFUL, an integrated project for the production of an 'all-over palette' created for different types of use. The project called MyPOWDERFUL, aims to immerse the customer-visitor in an extraordinary virtual shopping experience, where they may customize and order an exclusive product, which can then be produced upon request. The 3D Virtual Boutique application is a virtual representation of the retail space, through which the user can discover the product and eventually order it with the guidance of a Shop Assistant; while the Mixed Reality Shopping Experience application provides an even more engaging customization experience in 3D, thanks to the use of the Microsoft HoloLens device. Through these applications the customer may customize every single component of the cosmetic product, choosing from among the different materials, colors and decorations available and they can personalize it with a monogram, selecting its position, font and color.
The format presented follows all the steps of product development: from concept and design, curated by Centedegrés, an international design agency; to the production process, made possible through the collaboration between HCP, Ancorotti Cosmetics, Vetraco Group, Nastritex, Pennelli Faro and Arsmetallo; until the positioning at the point of sale and the typical experiential interaction of the retail channel with new digital solutions: the experience of the product at the point of sale realized by ELSE Corp, and the animation of the product packaging in augmented reality, a project by MCI Brand, an agency specialized in retail at an international level. THE UNLIMITED POWDER EXPERIENCE by Cosmopack is presented at ‘The Cosmopack Factory’ demonstration area, located at Padiglione 19 of Cosmoprime, for the first time putting a spotlight on the retail aspect.
Apart from presenting the POWDERFUL Retail Experience, on Friday 16 March ELSE Corp’s CEO, Andrey Golub, will present his vision of ‘Retail of the Future’ during the COSMOTALKS 2018, the perfect combination of detailed strategic insights defining the future of the industry. The round table discussion, coordinated by WWD, entitled "RETAIL 2025: adapt to the new beauty retail landscape", will analyse the coming changes, from the point of view of the market. The speakers will explore a variety of emerging technologies including 3D printing, artificial intelligence, unmanned transportation, robotics, wearable technology and virtual reality.
ELSE Corp is waiting for you to discover the future of Retail and the Shopping Experience!
For more information visit the website: http://www.else-corp.com/mypowderful-cosmoprof-2018
About ELSE Corp: http://www.else-corp.com/
ELSE Corp is an Italian startup founded in Milan in 2014, that offers B2B and B2B2C solutions to brands, retailers, manufacturers and independent designers. Its main objective is to create the foundation for the future of Fashion Retail and to revolutionize the fashion industry through the startup’s vision of Virtual Retail through E.L.S.E. (acro-nym for "Exclusive Luxury Shopping Experience "), a techno-logically advanced SaaS & API Cloud platform that ena-bles the Mass Customization and Personalization in 3D of fashion products, through an innovative Virtual Shopping experience.
ELSE Corp Srl,
Via Domenichino 19
Milano, Italia
ELSE Corp Srl,
Via Domenichino 19
Milano, Italia
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release ELSE Corp at COSMOPROF with the New Retail Experience “MyPOWDERFUL” here
News-ID: 976568 • Views: …
More Releases from ELSE Corp Srl
ELSE Corp at inTAIL 2018 – AI and 3D Retail Revolution
ELSE Corp at inTAIL 2018 – AI and 3D Retail Revolution
The CEO of the Startup will be the Chairman of the first AI Driven Retail Conference
Milan, 16 July 2018 - ELSE Corp - a Virtual Retail Company will participate in inTAIL 2018 – Intelligent Retail, the first B2B conference dedicated to the role of new technologies and new strategies and how they are transforming the B2C distribution and the…
ELSE Corp at the 18th edition of the Forum Retail
ELSE Corp at the 18th edition of the Forum Retail
Inspire Transformation with Virtual Retail and 3D Retail Revolution
Milan, July 9, 2018 - ELSE Corp - a Virtual Retail Company will participate in the Forum Retail 2018, an event that attracts the entire Retailer Community in Italy on the 29th and 30th of November, held in Milan. The 18th edition will focus on the theme of Inspire Transformation to reflect on…
ELSE Corp participates in the second edition of Job Networking Session
ELSE Corp participates in the second edition of Job Networking Session
Milan, 31 May 2018 - ELSE Corp - a Virtual Retail Company was invited to participate in Job Networking Session, an initiative organized by Groupe des ecoles centrale, Chambre de Commerce et d’Industrie France – Italie, Business France, T.I.M.E. (Top Industrial Manager for Europe) and Assolombarda. The event was held at Spazio Copernico Centrale, an opportunity for young professionals…
ELSE Corp’s CEO speaks at the 20th UITIC International Technical Footwear Cong …
ELSE Corp’s CEO speaks at the 20th UITIC International Technical Footwear Congress “From Fashion to Factory: A New Technological Age”
Milan, 16 May 2018 – The CEO and Co-founder of ELSE Corp-a Virtual Retail Company, Andrey Golub, will participate at the “20th UITIC International Technical Footwear Congress”, in Porto from 16 to 18 May, where he will present two papers related to technological innovation in the footwear industry. This year…
More Releases for Retail
Driving Retail Innovation: Blockchain Revolutionizes the Retail Sector
[City, Date] - Retail blockchain, hailed as a disruptive technology, is reshaping the retail sector by securely recording digital transactions on a distributed ledger. This innovative approach enables retailers to meticulously track stock origins, exercise precise control over their offerings, and instill trust across various applications including smart contracts, consumer experience management, transaction management, and supply chain management.
The Blockchain in Retail Market is projected to reach $25.8 billion by 2029,…
Retail Clinics Market - Transforming healthcare delivery through retail clinics
Newark, New Castle, USA: The "Retail Clinics Market" provides a value chain analysis of revenue for the anticipated period from 2021 to 2031. The report will include a full and comprehensive analysis of the business operations of all market leaders in this industry, as well as their in-depth market research, historical market development, and information about their market competitors
Retail Clinics Market: https://www.growthplusreports.com/report/retail-clinics-market/7728
This latest report researches the industry structure, sales, revenue,…
India Retail Market Top Key Players – Reliance Retail, V Mart, D Mart, Pantalo …
Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. With the arrival of several new players, Indian retail has become one of the most dynamic and fast industries. The sector is the largest source of employment after agriculture and has deep penetration into rural India generating more than 10 per cent of India’s GDP.
With the advancement in…
Retail IoT Software Market 2020-2026 | Coffee Cloud, Honeywell Connected Retail, …
The Research Insights has included a report, titled a global Retail IoT Software market to its extensive repository. This analytical report has been compiled by using primary and secondary research techniques. The global market research report offers in-depth analysis of global market trends, platforms, drivers, restraints and opportunities. It also presents a complete overview of the global market with respect to current statistics, historical records, and future predictions.
Retail IoT software…
Global Organized Retail Market 2019 - Pantaloons Retail, Reliance Retail, Shoppe …
Organized retailing is the process of selling goods or merchandise all under one roof in a fixed location such as a departmental store, hypermarket, supermarket or even a convenience store. Organized retail also includes internet retailing, which is the process of buying and selling products and services, such as COD, card on delivery, or trial services, through the internet.
Get Free Sample Copy of Report Here: http://bit.ly/2DdvEVA
Scope of the Report:
This report…
Retail Display Industry Segment Analysis by Product Type Touch-screen retail dis …
The displays that are used in retail applications like POS systems, kiosks, ATMs, and digital signage are referred to as retail displays. The touchscreen displays segment in the retail sector accounted for the maximum market share during 2017. In 2018, the global Retail Display market size was xx million US$ and is forecast to xx million US in 2025, growing at a CAGR of xx% from 2018. In this study,…