Press release
castlecamp 2.0: Kaprun hosts an unconference on e-tourism
A barcamp boasts unique opportunities to share knowledge. At brainstorming sessions, participants are at the same level and can appreciate this situation to exchange personal experiences, develop new ideas, form and maintain networks. There are no determined roles; the participants are not divided in speakers and audience. Instead, this open unconference is meant to foster the exchange of ideas and perceptions among experts. After taking place in 2008 and 2009, the castlecamp has already made a name for itself among e-tourism experts. Participants came from Austria, Germany, Italy, and Switzerland and put up with a journey of several hundreds of kilometres to be able to contribute their share of generating new ideas and establish contact with the smartest heads of the industry in this unique creative pool. Tourism or marketing experts, people working in PR or online publishing - they all were able to gather a large variety of stimuli for their daily work. 'I have learned many new things, found inspiration and did business', said Uwe Frers, managing director of TripsByTips GmbH in Berlin. Martin Schober, responsible for Internet strategies at Österreich Werbung was full of praise, too: 'Within a mere two years, Zell am See-Kaprun has become a pioneer among the tourism destinations of Europe in this field.'
According to the current situation and their interests, the participants of the castlecamp decided on the topics on the morning of the first event day. Since it is of major importance to know what is said about one's own products or services on the social media sites to be able to take adequate measures, tourism experts focussed on 'Social Media Monitoring' this year. Under the heading of 'Web Video Marketing', the participants analysed the right combination of authenticity and marketing measures. In addition, the potential of Facebook fan pages, crisis communication in Web 2.0, and many other topics were on the agenda, written down on a flip chart, castelcamp's so-called 'paper wiki'. 'The interest in our event is huge. And we are able to get lots of creative input for our region and new ideas and approaches for communication', said organizer Rainer Edlinger.
For more information on the castlecamp please visit www.castlecamp.at or presse.zellamsee-kaprun.com on the Internet. Or follow the event's Twitter hashtag #cczk09.
Contact within the region
Guest Service Zell am See-Kaprun
Phone +43 (0)6542 - 770 0
welcome@zellamsee-kaprun.com
http://www.zellamsee-kaprun.com
Information summary
The holiday region of Zell am See-Kaprun with its 14,000 beds and two million overnight stays per year is one of the most important holiday destinations in Austria. The beautiful flora and fauna in the Alpine panorama and Lake Zell guarantee relaxation and well-being. Golfing, hiking, and bathing are at the focus for the summer time programme, but visitors can choose from more than 40 other activities as well. During the cold season, fun on skis and boards make sure that there is no dull moment. Skiers can comfortably reach the 138 kilometres of slopes covered with powder snow by one of the 54 lifts. Snowboarders enjoy the perfect conditions of the Snowpark on the 2,600-metre-high glacier plateau. Even in the summer you can swish down the slopes here. And family-friendliness is a top priority in Zell am See and Kaprun. For this reason, the region has already received various awards.
Press contact
knoefler-journalist . media + communications GmbH
Mr. Benjamin Knöfler
Phone +49 (0)6028 - 80729 0
zellkaprun@kj-media.com
http://www.knoefler-journalist.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release castlecamp 2.0: Kaprun hosts an unconference on e-tourism here
News-ID: 96966 • Views: …
More Releases from Zell am See-Kaprun Tourismus GmbH
To the Ski World Cup and the WC in ten VW Caravelle buses / Arrival of the U.S. …
Yesterday Lindsey Vonn and the Women's U.S. Alpine Ski Team arrived in Zell am See-Kaprun! Until March 2011 the professional athletes are preparing for the upcoming European competitions of the Ski World Cup as well as for the World Championships held in Garmisch-Patenkirchen. The team around head coach Alexander Hödlmoser has already participated in the first overseas races of the season. The ladies are now getting ready for the next…
Hochkultur: Superb concerts and perfect weather make event in Zell am See-Kaprun …
Conditions could not have been any better. Already before the 'half-time break' it was obvious that this year's concert series 'Hochkultur mit Tiefgang' in the popular holiday region Zell am See-Kaprun is a resounding success again. Just like in the previous year, the Ferry Porsche Congress Center and Zell's local mountain of Schmittenhöhe are the venues for this one-of-a-kind event. During the first three days, guests were able to enjoy…
European Trophy 2010: face-off of the stars in Zell am See
Just a few months after the ice hockey world championship in Germany, fans of the high-speed sport on skates can look forward to the next event highlight: for the first time as many as 18 top teams from seven nations are competing against each other at the 'European Trophy', the new pre-season league kicking off in the beginning of August. The competitions have their roots in the combination and extension…
From the lake to the mountain: The 'Zell am See-Kaprun Card' grants guests free …
Walking, swimming, exciting visits to the museum or the opportunity to experience the force of nature up close: in the summer months almost everything is possible in Zell am See-Kaprun. In the light of such a broad spectrum of activities to engage in it can be difficult to make a choice. Now the picturesque region in the heart of the province of Salzburg gives you a helping hand. In the…
More Releases for Kaprun
Hiking Season Opening 2009: Legends, treasures, and games in Zell am See-Kaprun
At the prospect of going on a walking tour with mum and dad, many children just roll their eyes. The trips sometimes take hours and are so boring! All there is to see are meadows, trees and the path winding on for endless kilometres. But in Zell am See-Kaprun everything is different! At the region's great Hiking Season Opening from 25th to 28th June 2009, the wishes of the youngest…
Zell am See-Kaprun: dashing through deep powder snow
On the local mountains of Zell am See and Kaprun, winter sports enthusiasts voluntarily stray from the right path. The reason: the backcountry of the region has an absolutely irresistible appeal! Passionate skiers and snowboarders who are looking for a unique temptation cannot afford to miss the opportunity to set out for a freeriding tour into the pristine deep snow. Even in late spring 3,000-metre-high Kitzsteinhorn offers perfect conditions. But…
Questions in the cable car: premiere of the Zell am See-Kaprun Gondelquiz
They seem surprised, perhaps even a little intimidated at first when Sebastian Kaufmann gets out his microphone. They have met in the cable car of the trassXpress, a state-of-the-art facility taking visitors up to Schmittenhöhe. 'Heike' answers the woman sitting next to Kaufmann shyly when being asked about her name. Together with Sabine and Frank, she has come to the region from Braunshardt in Germany to spend her holidays on…
Tourism experts are looking forward to the 'castlecamp' at Kaprun from 13th Sept …
It is general practice among the visitors of a 'barcamp' to take home a sticker once the 'unconference' has finished. That way, the participants want to say, 'I was in on that.' The idea is not really new. For decades, travellers have collected that kind of souvenirs of their holiday destinations and stuck them to their suitcases. It's the 'barcamps' themselves that are new. They have only been organized for…
Zell am See-Kaprun invite to an 'unconference' at the castle
Anyone who has ever been in the audience of a large conference, congress, or seminar, maybe even for several days in a row, knows that phenomenon only too well: there are set schedules to be followed, hours of talks and lots of useless information to be listened to. And the only topic you are really interested in is usually placed right at the bottom of the agenda. By the time…
Zell am See-Kaprun takes third place in the Alpine region
The research institute \'BAK Basel Economics\' arrived at the conclusion that the Austrian holiday region Zell am See-Kaprun is one of the most popular and successful tourism destinations in the Alpine area. On the institute\'s ranking list, the region takes the third place following on the heels of Kleinwalsertal and Zermatt. In the report published last Tuesday by the BAK it says: \'Thanks to their attractiveness each of the regions…
