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SWISS-BELHOTEL INTERNATIONAL EXPANDS IN GCC SIGNS SWISS-BELINN MUSCAT IN OMAN

03-07-2018 04:52 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Evops PR and Marketing

From left: Mr. Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India for Sw

From left: Mr. Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India for Sw

OMAN – Continuing its expansion in the GCC, Swiss-Belhotel International (SBI) has entered into a management agreement with Al Salaam International Hotel LLC to operate Swiss-Belinn Muscat in Oman. Expected to open in 2019, the superb 3-star hotel enjoys an outstanding location in Seeb in close proximity to Muscat International Airport.

Mr. Nadhim Said Hamdan Al Rawahi, Partner of Al Salaam International Hotel LLC, stated, “We believe with its strong global network and experience, the Swiss-Belhotel International will add tremendous value to this project. The Swiss-Belinn Muscat is being equipped with the very best facilities in the upper 3-star category and will contribute greatly to development of tourism in Oman. The project location is across the airport and hence our main concept is blending business, transits and pleasure. We are looking forward to extending our attractive “Omani” hospitality portfolio with Swiss-Belhotel. Furthermore, we are looking to contribute to the social-economic development of Oman and enable to provide direct and indirect jobs to Omanis in hospitality sector.”

Mr. Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “We are thrilled to debut in Oman with a reputed partner like Al Salaam International Hotel LLC. It is an exciting time for us as we continue to strengthen our presence in the GCC. The scale and diversity of our brands allows us to serve any market segment or need. Swiss-Belinn Muscat will be ideal for travellers looking for a comfortable and affordable accommodation.”

Swiss-Belinn Muscat, equipped with 120 standard rooms and 10 varieties of suites, is being developed to offer its guests a comprehensive range of facilities including an all-day-dining restaurant, flexible meeting and conference venues, gym, Wi-Fi access and 24-hours room service. Given its fantastic location near the airport, the hotel will serve as the perfect abode for transit passengers looking for stop-overs and airline crews as well as corporate travellers on a short visit to Oman or those facing unexpected flight halts.

With a strategy focused on expanding in high-growth markets,
Swiss-Belhotel International is rapidly growing its footprint across the Middle East. Mr. Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India for Swiss-Belhotel International, said, “We are proud to add the Swiss-Belinn Muscat to our superb portfolio of hotels in the Middle East. Oman’s tourism industry has experienced strong growth over the past few years, and this is expected to continue. However, the country’s hospitality sector is currently dominated by luxury 5-star or 4-star hotels leaving an enormous gap and opportunity in the midscale sector. Hence it is the perfect time for us to enter the market and position the hugely successful 3-star

Swiss-Belinn brand capitalizing on the rising demand for high quality affordable accommodation.

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For further information visit http://www.swiss-belhotel.com

For media contact:
marketing@evops-pr.com

About Swiss-Belhotel International
Swiss-Belhotel International currently manages a portfolio of more than 145* hotels, resorts and projects located in Cambodia, China, Indonesia, Malaysia, Philippines, Vietnam, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Bulgaria, Georgia and Tanzania. Awarded Indonesia's Leading Global Hotel Chain for six consecutive years, Swiss-Belhotel International is one of the world's fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are located in Hong Kong, New Zealand, Australia, China, Europe, Indonesia, United Arab Emirates, and Vietnam. www.swiss-behotel.com
*Numbers may fluctuate

We all know technology is driving media. 60% of media consumption today is being done through digital portals and communication is all about engagement and building relationships. People connect with brands that have interesting stories to tell and provide curated experiences with compelling content. EVOPS Marketing & PR is equipped with the latest technology and digital capability to provide businesses with the most comprehensive and innovative marketing solutions and strategies. With an integrated 360° marketing approach, we offer our clients bespoke, seamless and personalized service in an era of fast-paced, real-time smart marketing. We care about your business as much as you do.

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